All posts by Eva McMahon

5 Places to visit in Cornwall

Minack Theatre in Cornwall Porthcurno

MINACK THEATRE

This incredible open-air theatre has to be one of the most beautiful things I have seen. I feel so lucky I could experience it in such a stunning weather as well. You can find this Cornish gem in Porthcurno and around 4 miles from Land’s End and trust me you will not regret the visit. Set up on the rocks with the view over the ocean is the most charming position you can think off. If you just want to visit make sure to book in advance as tickets go fast and you can also book to see a play which is what we did.

Tohle uzasne venkovni divadlo musi byt jedno z nejkrasnejsich mist, ktera jsem navstivila. Navic nam pralo pocasi a jsem rada, ze jsem tohle divadlo navstivila, kdyz svitilo slunicko a nasavala vanek z oceanu. Najdete ho ve vesnici Porthcurno a opravdu nebudete litovat. Jen se zarezervujte listky na vstup vcas, protoze je divadlo Minack je opravdu navstevovane.

Minack Theatre
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First half of 2021 is done..let’s look back

Wearing: Shoes: Nicholas Kirkwood, Dress: River Island, Earrings: Celeste Starre, Blazer: Vintage

SHOP THE LOOK

We are approaching end of July and I am sitting here and thinking how fast the first half of 2021 went. I thought it would be a good time to reflect what has happened so far and how is life during pandemic. As let’s face it covid is still here with us and does not look like it will be taking Virgin rocket to the moon. Although things seem somewhat normal here in UK I am still worried that autumn may bring another lockdown however, I am staying positive and hope that the government know what they are doing?!

I actually slowed down a lot when it comes to content creation and it feels great. At this point I am getting back. You can watch one video a week on my youtube so hurry up and hit that subscribe button. I also had several campaigns mainly on TikTok and I cannot wait to get back to it. I slowed down a lot when it comes to filming Tiktok videos. Truth be told I did not feel inspired or motivated due to changing algorithm. It is so much fun to create content in the summer as you are busy with social life, you have holidays and you travel. That gives you fun opportunities to create and you are inspired. On the other hand other people do it too and that means engagement goes down :)

I am so grateful that I managed to travel to Czech this summer and I could enjoy great weather and time with my family. That has been one of the best experiences this year. It was worth all the 15 tests we had to do as a family. However this also put me off travelling abroad so we decided to spend another holiday here in UK. We recently came back from Cornwall and had such a wonderful time. I am planning to share some content with you from there. Weather was on our side so it really felt like being at our beloved South France. We just ate more pasties LOL.

I am now obviously spending summer with Liam who is off school and let me tell you content creating with him constantly home is not as easy. I am determined to find a way as always and bring you as many videos, images and articles as possible.

Let me know how has your year been so far? I am curious to know :)

Eva

Mame za sebou prvni pulku roku 2021 a cervenec je skoro u konce a tak jsem si rikala, ze neni spatne se ohlednout, jaky ten prvni pul rok byl. Nebudu vam lhat, spoustu mesicu vetsina z nas prozila v lockdownu a je tak tezke rict, ze se delo neco noveho :) Bohuzel take vsichni vime, ze covid nikam neodesel a tak prestoze v Anglii nam vlada vse plne rozvolnila, tak mam obavy, jake nasledky tohle bude mit na podzim. Nejak jsem si zvykla, ze zivot je skoro normalni. A uprimne se mi nechce moc vracet k tomu, ze se nemuzu schazet s lidmi ci si zajit do restaurace.

Ja jsem na par mesicu dost zpomalila, co se tyce tvorby obsahu a prace a citim se skvele. Pomalu se vracim k toceni a tvorbe, na youtube vas ceka jedno video tydne a urcite i vice clanku tady na blogu. Hodne jsem ubrala u tvorby na TikToku, jelikoz jsem necitila inspiraci a taky me prestaval motivovat menici se algoritmus:) Na druhou stranu vetsina spolupraci, ktere jsem letos mela, byla prave na Tiktoku. Firmy opravdu investuji do propagace prave na teto platforme. A paradoxem je, ze behem leta se mi tvori obsah asi nejlepe. Cestovani, pocasi a dobrodruzstvi nam dava spoustu moznosti pro tvorbu a inspiraci. Bohuzel na druhou stranu je engagement vzdy nejslabsi, protoze si leto uzivaji vsichni.

Jsem tak vdecna, ze pres vsechna uskali se mi podarilo navstivit rodinu v Cesku a uzit si tam krasne pocasi a take kulatiny meho taty. Stalo to za vsechny ty testy a ze jich nebylo malo. Pro nas tri to bylo celkove patnact testu a to me opravdu odradilo od dalsich zahranicnich cest. A tak nase dalsi dovolena byla v Cornwallu. Pocasi nam opravdu pralo a prisla jsem si spise jako v Jizni Francii, jenom s tim, ze jsem jedla vice Pasties :)

A ted me ceka leto v Londyne. Urcite jeste neco podnikneme o vikendech jako rodina a chci si leto uzit co nejvice. Jelikoz jsou ale letni prazdniny, Liam nechodi do skoly a tak jsou veci jako tvorba a prace trosku slozitejsi. Budu se ale snazit tvorit pro vas co nejvice, at uz jsou to vlogy, videa ci clanky.

Dejte mi vedet jaka byla vase prvni pulka tohoto roku a co mate v planu? Mejte se hezky.

Eva

Why are influencers changing their Instagram handle names?

Wearing: Shoes: Manolo Blahnik, Bag: Bulgari, Dress and Blazer: Zara, Belt: Black & Brown


When I was starting to write a blog back in autumn 2009 it was all so new. Most bloggers were using blogspot and there was no Instagram. We were all just having these online diaries, sharing what we wear, what we did and our lives.

Bloggers were looking for a catchy names for their blogs and when you landed on their pages you would see the name of the blog that later became a brand – The Blonde Salad, Glam & Glitter, In the Frow, Hello October, Pink Peonies, Something Navy, Style Scrapbook just to name the few. I will not lie. I often did not know the bloggers by their first and second names and referred to them as Something Navy or in my case Glamazon. And I am still doing it to be fair.

Well, many years later when the websites were taken by Instagram the same “brands” were growing rapidly on this social platform and not just this one. There was a nice continuity and when you loved the blog and wanted to follow your favourite blogger on Instagram, Twitter and many others you could easily find them based on the blog name.

This has shifted recently and I am thinking why. Does it mean it is no longer cool to be found on Instagram as Pink Peonies or Five inch and up? Is it a new trend? Is it lust for fame with your own name? However, so many influencers started to changed their original names which to me were the actual brand and started to use their real names.

I personally find it so hard especially when Instagram does not work the same way as before. Now, if you constantly do not engage with certain content, that feed is not coming up despite you following them. So with some people you do not see a single picture or video for months. This makes it even more difficult if you want to find them. As an example I wanted to send this blogger I know personally from the industry na image that popped up somewhere and I was looking forever for her handle. Sadly, I did not remember her full name so I was lost. It took me so long to find her and yes she was one of the people that changed her original blog name to her name. And this happens so many times. I find it so confusing when I quickly want to look somebody up.

I still have not decided if it is a good or bad thing. There are few people that started their blogs with their own name. One that comes to my mind is a Czech Influencer Pavlina Jagrova. Well, good for her as she does not have to confuse followers with all these changes. There is also one case I can think makes full sense and that is Arielle Charnas from Something Navy. Something Navy became her clothes brand so it was a natural move to keep the traffic of her original brand. She used her blog for her online clothes shop and then change her influencer social accounts to her actual names. This is a brilliant and logic move for sure. There is a lot of gain out of this.

I wish I could answer to my question in the title? Is it trend? Is it where we are heading? Will the original names just fully disappear? I guess only time will show.

Eva

Kdyz jsem zacinala s blogem koncem roku 2009, vsechno bylo nove. Vetsina blogeru pouzivala originalni blogspot a Instagram jeste neexistoval. Byly to pro nas takove online diare, kde vetsina z nas sdilela outfity, nas kazdodenni zivot a podobne.

Vetsina blogeru chtela prijit na trh s poutavym jmenem, ktery pritahne pozornost a ktere ji vybuduje znacku. Z tech dob me napadaji jmena jako The Blonde Salad, Glam & Glitter, In the Frow, Hello October, Pink Peonies, Something Navy, Style Scrapbook a jine. A nebudu vam lhat, jmena blogeru jsem moc neznala a brala je jako The Blond Salad nebo v mem pripade Glamazon.

Par let na to prisel Instagram a vetsina blogeru rozsirovala svuj influence na ruznych socialnich platformach. Vsechno bylo krasne propojeno a kdyz si ctenar chtel najit influencera napriklad na Instagramu, ve vetsinu pripadu stacil nazev blogu. A proc taky ne, bylo to jednoduche, byla to jejich znacka, kterou pilne budovali na webovych strankach a davalo to smysl. A tak kdyz jsem si oblibila napriklad blog Pink Peonies, vedela jsem, ze mi staci tohle zadat na Instagramu do vyhledavace a voila.

Jenze to se ale v poslednich asi dvou letech zacalo menit a spousta at uz top influenceru tak micro-influenceru zacala menit sva jmena na Instagramu na sva skutecna jmena. Sedim tady a premyslim proc? Je to novy trend? Je to out mit nazev blogu jako hlavni jmeno? Nebo je to zkratka jenom touha po slave pod jejich skutecnym jmenem? Tak ci tak, ja to shledavam dost matouci (to bude sranda az tomu prijdu na chut a zmenim si to taky LOL), protoze v dnesni dobe kdyz Instagram ma zcela jiny algoritmus, je tak tezke najit jenom tak blog, kdyz si nepamatujete jejich jmeno.

Jako priklad uvedu, kdyz jsem nedavno chtela poslat fotku jedne influencerce, kterou znam osobne a zacala ji hledat na Instagramu a zkratka to neslo. A jelikoz jsem si nemohla vzpomenout na jeji jmeno, bylo to o to tezsi. Nakonec jsem se po delsi dobe proklikala pres jine lidi a fotku ji poslala. No co vam budu povidat, hrozne me to stvalo. LOL

Vyhodu maji ti blogeri, kteri tak zacali hned na zacatku. Jako priklad uvedu Pavlinu Jagrovou. Ta si svou znacku vybudovala na svem vlastnim jmene a ma to ted jednodussi. Dalsi priklad, kdy mi zmena dava smysl je Arielle Charnas z blogu Something Navy. Arielle si vybudovala znacku obleceni, kterou nazvala Something Navy a velmi chytre tak mohla okamzite vyuzit jak navstevnost blogu, z nehoz se stal online shop a take Instagramovy ucet. Svuj puvodni ucet si zkratka zmenila na sve skutecne jmeno. Ale tohle je opravdu logicky tah, kterym ziska opravdu hodne.

Bohuzel si sama nemohu zodpovedet na svou otazku v titulu? Nevim, jestli je to trend. Nevim, zda je to vyhoda ci nevyhoda, jenom vim, ze kdyz si chci opravdu nekoho najit, ze me to akorat mate. Myslim, ze na tohle nam odpovi jedine cas a treba nakonec jmena blogu jako takovych zcela zmizi.

Eva

Boots to invest in 2021 – Key Looks

Wearing: Dress: The Fold London, Boots: Zara, Sunglasses: Versace, Bag: Chanel

We are in the middle of summer but I am always one step ahead and already exploring autumn fashion. I simply love autumn and the layering and I also love stunning boots. Autumn footwear is just fun let’s face it. Last year was mainly about comfort as we were barely leaving our houses however I have big hopes that this year we get to wear all the stunning boots that are there.

Wearable Booties

I am not coming with anything groundbreaking however classic booties in different shapes and forms are timeless investment. Whether you will go for suede brown to go with some cute dresses or keep it simple and black it is that one type of boot to have in your wardrobe.

Combat Boots

Combat boots have been around for a while but they are not going anywhere. And it is a relief as I think they are a great type of boot. They look cool with girly outfits as well as tomboy looks. If you go for good quality leather they will keep your feet warm and dry. Most brands including Aquazzura, Dior or Jimmy Choo will have great designs to chose from.

Sexy Knee High

These are definitely number one hot boot. My obsession with Paris Texas continues and I dedicated an article to them Harper’s Bazaar earlier this year. However most designers are killing this trend in the best possible way. I find them extremely sexy, cool when worn with jeans and they give any outfit fabulous touch of glam. I have a pair of gorgeous black ones but also these gold ones wearing in the picture and cannot wait to wear them again.

Lug sole Boots

These type of boots are either loved or hated. I fell in love with the original Bottega model and have a high-street pair in my closet which I will wear as they are still going very strong. Even brands like Tory Burch or Tod’s are introducing their version. I know this style is not for everybody but they are perfect boot for rainy and dull autumn weather.

Eva

Leto je v plnem proudu, ale co se tyce mody, snazim se byt vzdy o krok vpred. Ja uz se pomalu rozkoukavam a vybiram si trendy na podzim 2021. Chci si zkratka vynahradit lonsky podzim, kdy vetsina z nas sedela doma v teplych ponozkach a ven nazouvala tenisky na jednu z povolenych vychazek ci na nakup jidla. A tak uz ted citim velke nadseni, protoze podzimni kozacky jsou neco, co opravdu zboznuju.

Nositelne kotnikove kozacky

Neprinasim zadne novinky, ale urcite stoji za to i letos investovat do nejakych kotnickovych kozacek. At uz se rozhodnete pro semisove hnede krasky ci kozene a cerne kousky, je to opravdu styl, ktery se hodi do kazdeho satniku.

Kozacky ve vojenskem stylu

Tenhle styl kozacek zvanych kombat je tady uz nekolik sezon a ja jsem uprimne rada, ze navrhari a znacky jako Dior, Jimmy Choo ci Aquazzura stale zarazuji tyhle modely do svych kolekci. Ja je nosim casto a jsou skvele jak k divcim satum tak klaskickym outfitum ala tomboy.

Sexy kozacky po kolena

Kozacky po kolena ovladly svet mody. Ja jsem uz pekne dlouho zamilovana do znacky Paris Texas, o niz jste mohli cist i v mem clanku v Harper’s Bazaaru. Tyhle kozacky vam vytvori krasne nohy, jsou sexy a doladi jakykoli outfit. Vypadaji vyborne i k dzinum. Vybirat muzete z velke skaly at uz semisove, ci vice vyrazne jako treba moje zlate kozacky, ktere vidite v uvodni fotografii.

Masivni podrazky

Tento styl botu je bud milovany ci nenavideny. Mam nejak pocit, ze nic mezi tim neexistuje. Ja jsem se zamilovala na prvni pohled, kdyz Bottega prisla s timto stylem na trh a par sezon pozdeji je najdete snad ve vsech kolekcich. Dokonce i znacky jako Tory Burch ci Tod’s predstavuji sve verze. Nejsou to kozacky pro vsechny, ale muzu potvrdit, ze jsou idealni do uprsenych podzimnich dnu.

Eva