(Picture via http://www.stylescoop.co.za )
There are lot of bloggers that are probably thinking how to increase collaborations with brands? I wrote numerous blogging tips and article including How to make Money blogging and similar type of articles. So if you are already at the point of your blogging career that you are getting collaborations you should now plan how to take it to the next level. Whether that is to increase volume or quality. Here are some tips to take into consideration.
1. Networking/ Events – Maximize your opportunity whilst attending events. Always make sure you introduce yourself to other people and mainly to PR representatives of the brand. You always have bigger impact in person. Make sure you carry your business card to hand it to the right people. Face to face interaction is so much stronger than phone or email. I work in sales environment and every single trainer and manager have always been telling me to meet as many people face to face as possible.
2. Media Kit – I am so guilty when it comes to media kit as I have never put one together. I recently attended a master class to help to improve my blogging skills and the trainers encouraged all bloggers to have one in hand. So perhaps something to put on my to do list.
3. Strong Social Media – Make sure you pay attention to content on your social media. You never know where you can get noticed. I got approached a lot via Instagram and twitter. So I would always advice to look after your social media and try to grow it as much as you can. That new opportunity you have been waiting may come anytime soon.
4. Work on your pitch – This is another important thing I only learnt recently. Think about what makes you as a blogger and how would you sell yourself. You need to learn your pitch as you never who you are going to meet. There is nothing worse than when you cannot do a proper introduction that is catchy. I know I can do it in my sales job however with blogging? Something to work on.
5. Know your USP – Think about what makes your different. I wrote this article about how to find your niche. It does not need to be just your niche. It can be anything whether strong YouTube channel, different approach, demography, targeted audience or conversion of sales. Once you know what your USP is you must be able to use it and present it when needed.
I believe that people are constantly learning and we all have got something to improve and aim for. So hopefully at least one of these points will help you to find a new direction or change something.
Hodne blogeru se asi pta jakym zpusobem se daji navysit spoluprace se znackami. Ja uz jsem napsala par clanku o blogovani a ruznych tipu jako napriklad “Jak vydelat penize blogovanim”. Mozna uz nejake spoluprace mate, ale snazite se bud zvysit pocet a nebo treba jenom kvalitu. A tak jsem sepsala nekolik tipu, ktere je treba vzit v potaz.
1. Presence na akcich and networking – Pokud jste pozvani na akce a nebo vas nekdo vezme jako plus one tak nezahalejte a chopte se prilezitosti. Predstavte se PR predstavitelum znacky a take u sebe mejte vasi vizitku. Ja leta pracuji v oblasti sales a uz nekolik let slycham porad dokola, ze interakce v tvari v tvar je to nejlepsi, co muzete udelat. Zapomente na emaily a telefon a jdete do toho.
2. Media Kit – Ja jsem sama vinna, protoze media kit jeste nemam. Zatim sem ho osobne nikdy nepotrebovala, ale mela bych se nad sebou zamyslet.
3. Dejte pozornost vasim socialnim mediim – Socialni media hraji dulezitou roli pro kazdeho blogera. Je to jednoduchy zpusob jak si muzete pomoci a navysit spoluprace. Ja jsem dostala nespocet emailu prave diky twitteru a instagramu.
4. Vytvorte si vas pitch – Neni nic horsiho, kdyz prijde vase sance a vy se mate predstavit a behem par minut na nekoho zapusobit. Ja vim, ze to dokazu ve sve profesi, ale nikdy by me nenapadlo si pripravit pitch predem v blogovani. Takze dalsi bod na kterem musim sama pracovat.
5. Vase USP (Unique selling point) – Premyslejte o tom co je na vas a blogu jineho. Nedavno jsem napsala clanek o tom jak najit vasi NICHE. USP je neco co vas proda a nemusi to byt zrovna vase niche. Muze to byt cilova skupina, demografie, navstevnost, kvalita fotografii. Jenom si musite uvedomit co je na vas a blogu to nejlepsi. A hlavne byt pripraveni tuto informaci pouzit.
Ja verim, ze lide se neustale zlepsuji a je porad na cem pracovat. Doufam, ze si najdete alespon jeden bod a ten vas bude motivovat. Je tolik moznosti a staci se toho jenom chopit.
Love Glamazon xoxo