Why are influencers changing their Instagram handle names?

Wearing: Shoes: Manolo Blahnik, Bag: Bulgari, Dress and Blazer: Zara, Belt: Black & Brown


When I was starting to write a blog back in autumn 2009 it was all so new. Most bloggers were using blogspot and there was no Instagram. We were all just having these online diaries, sharing what we wear, what we did and our lives.

Bloggers were looking for a catchy names for their blogs and when you landed on their pages you would see the name of the blog that later became a brand – The Blonde Salad, Glam & Glitter, In the Frow, Hello October, Pink Peonies, Something Navy, Style Scrapbook just to name the few. I will not lie. I often did not know the bloggers by their first and second names and referred to them as Something Navy or in my case Glamazon. And I am still doing it to be fair.

Well, many years later when the websites were taken by Instagram the same “brands” were growing rapidly on this social platform and not just this one. There was a nice continuity and when you loved the blog and wanted to follow your favourite blogger on Instagram, Twitter and many others you could easily find them based on the blog name.

This has shifted recently and I am thinking why. Does it mean it is no longer cool to be found on Instagram as Pink Peonies or Five inch and up? Is it a new trend? Is it lust for fame with your own name? However, so many influencers started to changed their original names which to me were the actual brand and started to use their real names.

I personally find it so hard especially when Instagram does not work the same way as before. Now, if you constantly do not engage with certain content, that feed is not coming up despite you following them. So with some people you do not see a single picture or video for months. This makes it even more difficult if you want to find them. As an example I wanted to send this blogger I know personally from the industry na image that popped up somewhere and I was looking forever for her handle. Sadly, I did not remember her full name so I was lost. It took me so long to find her and yes she was one of the people that changed her original blog name to her name. And this happens so many times. I find it so confusing when I quickly want to look somebody up.

I still have not decided if it is a good or bad thing. There are few people that started their blogs with their own name. One that comes to my mind is a Czech Influencer Pavlina Jagrova. Well, good for her as she does not have to confuse followers with all these changes. There is also one case I can think makes full sense and that is Arielle Charnas from Something Navy. Something Navy became her clothes brand so it was a natural move to keep the traffic of her original brand. She used her blog for her online clothes shop and then change her influencer social accounts to her actual names. This is a brilliant and logic move for sure. There is a lot of gain out of this.

I wish I could answer to my question in the title? Is it trend? Is it where we are heading? Will the original names just fully disappear? I guess only time will show.

Eva

Kdyz jsem zacinala s blogem koncem roku 2009, vsechno bylo nove. Vetsina blogeru pouzivala originalni blogspot a Instagram jeste neexistoval. Byly to pro nas takove online diare, kde vetsina z nas sdilela outfity, nas kazdodenni zivot a podobne.

Vetsina blogeru chtela prijit na trh s poutavym jmenem, ktery pritahne pozornost a ktere ji vybuduje znacku. Z tech dob me napadaji jmena jako The Blonde Salad, Glam & Glitter, In the Frow, Hello October, Pink Peonies, Something Navy, Style Scrapbook a jine. A nebudu vam lhat, jmena blogeru jsem moc neznala a brala je jako The Blond Salad nebo v mem pripade Glamazon.

Par let na to prisel Instagram a vetsina blogeru rozsirovala svuj influence na ruznych socialnich platformach. Vsechno bylo krasne propojeno a kdyz si ctenar chtel najit influencera napriklad na Instagramu, ve vetsinu pripadu stacil nazev blogu. A proc taky ne, bylo to jednoduche, byla to jejich znacka, kterou pilne budovali na webovych strankach a davalo to smysl. A tak kdyz jsem si oblibila napriklad blog Pink Peonies, vedela jsem, ze mi staci tohle zadat na Instagramu do vyhledavace a voila.

Jenze to se ale v poslednich asi dvou letech zacalo menit a spousta at uz top influenceru tak micro-influenceru zacala menit sva jmena na Instagramu na sva skutecna jmena. Sedim tady a premyslim proc? Je to novy trend? Je to out mit nazev blogu jako hlavni jmeno? Nebo je to zkratka jenom touha po slave pod jejich skutecnym jmenem? Tak ci tak, ja to shledavam dost matouci (to bude sranda az tomu prijdu na chut a zmenim si to taky LOL), protoze v dnesni dobe kdyz Instagram ma zcela jiny algoritmus, je tak tezke najit jenom tak blog, kdyz si nepamatujete jejich jmeno.

Jako priklad uvedu, kdyz jsem nedavno chtela poslat fotku jedne influencerce, kterou znam osobne a zacala ji hledat na Instagramu a zkratka to neslo. A jelikoz jsem si nemohla vzpomenout na jeji jmeno, bylo to o to tezsi. Nakonec jsem se po delsi dobe proklikala pres jine lidi a fotku ji poslala. No co vam budu povidat, hrozne me to stvalo. LOL

Vyhodu maji ti blogeri, kteri tak zacali hned na zacatku. Jako priklad uvedu Pavlinu Jagrovou. Ta si svou znacku vybudovala na svem vlastnim jmene a ma to ted jednodussi. Dalsi priklad, kdy mi zmena dava smysl je Arielle Charnas z blogu Something Navy. Arielle si vybudovala znacku obleceni, kterou nazvala Something Navy a velmi chytre tak mohla okamzite vyuzit jak navstevnost blogu, z nehoz se stal online shop a take Instagramovy ucet. Svuj puvodni ucet si zkratka zmenila na sve skutecne jmeno. Ale tohle je opravdu logicky tah, kterym ziska opravdu hodne.

Bohuzel si sama nemohu zodpovedet na svou otazku v titulu? Nevim, jestli je to trend. Nevim, zda je to vyhoda ci nevyhoda, jenom vim, ze kdyz si chci opravdu nekoho najit, ze me to akorat mate. Myslim, ze na tohle nam odpovi jedine cas a treba nakonec jmena blogu jako takovych zcela zmizi.

Eva

Boots to invest in 2021 – Key Looks

Wearing: Dress: The Fold London, Boots: Zara, Sunglasses: Versace, Bag: Chanel

We are in the middle of summer but I am always one step ahead and already exploring autumn fashion. I simply love autumn and the layering and I also love stunning boots. Autumn footwear is just fun let’s face it. Last year was mainly about comfort as we were barely leaving our houses however I have big hopes that this year we get to wear all the stunning boots that are there.

Wearable Booties

I am not coming with anything groundbreaking however classic booties in different shapes and forms are timeless investment. Whether you will go for suede brown to go with some cute dresses or keep it simple and black it is that one type of boot to have in your wardrobe.

Combat Boots

Combat boots have been around for a while but they are not going anywhere. And it is a relief as I think they are a great type of boot. They look cool with girly outfits as well as tomboy looks. If you go for good quality leather they will keep your feet warm and dry. Most brands including Aquazzura, Dior or Jimmy Choo will have great designs to chose from.

Sexy Knee High

These are definitely number one hot boot. My obsession with Paris Texas continues and I dedicated an article to them Harper’s Bazaar earlier this year. However most designers are killing this trend in the best possible way. I find them extremely sexy, cool when worn with jeans and they give any outfit fabulous touch of glam. I have a pair of gorgeous black ones but also these gold ones wearing in the picture and cannot wait to wear them again.

Lug sole Boots

These type of boots are either loved or hated. I fell in love with the original Bottega model and have a high-street pair in my closet which I will wear as they are still going very strong. Even brands like Tory Burch or Tod’s are introducing their version. I know this style is not for everybody but they are perfect boot for rainy and dull autumn weather.

Eva

Leto je v plnem proudu, ale co se tyce mody, snazim se byt vzdy o krok vpred. Ja uz se pomalu rozkoukavam a vybiram si trendy na podzim 2021. Chci si zkratka vynahradit lonsky podzim, kdy vetsina z nas sedela doma v teplych ponozkach a ven nazouvala tenisky na jednu z povolenych vychazek ci na nakup jidla. A tak uz ted citim velke nadseni, protoze podzimni kozacky jsou neco, co opravdu zboznuju.

Nositelne kotnikove kozacky

Neprinasim zadne novinky, ale urcite stoji za to i letos investovat do nejakych kotnickovych kozacek. At uz se rozhodnete pro semisove hnede krasky ci kozene a cerne kousky, je to opravdu styl, ktery se hodi do kazdeho satniku.

Kozacky ve vojenskem stylu

Tenhle styl kozacek zvanych kombat je tady uz nekolik sezon a ja jsem uprimne rada, ze navrhari a znacky jako Dior, Jimmy Choo ci Aquazzura stale zarazuji tyhle modely do svych kolekci. Ja je nosim casto a jsou skvele jak k divcim satum tak klaskickym outfitum ala tomboy.

Sexy kozacky po kolena

Kozacky po kolena ovladly svet mody. Ja jsem uz pekne dlouho zamilovana do znacky Paris Texas, o niz jste mohli cist i v mem clanku v Harper’s Bazaaru. Tyhle kozacky vam vytvori krasne nohy, jsou sexy a doladi jakykoli outfit. Vypadaji vyborne i k dzinum. Vybirat muzete z velke skaly at uz semisove, ci vice vyrazne jako treba moje zlate kozacky, ktere vidite v uvodni fotografii.

Masivni podrazky

Tento styl botu je bud milovany ci nenavideny. Mam nejak pocit, ze nic mezi tim neexistuje. Ja jsem se zamilovala na prvni pohled, kdyz Bottega prisla s timto stylem na trh a par sezon pozdeji je najdete snad ve vsech kolekcich. Dokonce i znacky jako Tory Burch ci Tod’s predstavuji sve verze. Nejsou to kozacky pro vsechny, ale muzu potvrdit, ze jsou idealni do uprsenych podzimnich dnu.

Eva

Designer shoes – The best of sales

Wearing: Shoes: Nicholas Kirkwood, Trousers: River Island, Shirt: River Island, Bag: Stella McCartney, Blazer: Vintage, Earrings: Missoma

One of the things I love about summer are also fabulous summer sales. Now when things are little bit back to normal we can finally appreciate beautiful things like hot summer sandals, cute heels and especially when they come with a chunky discount. It is a perfect investment. You can actually now get on sale these Nicholas Kirkwood beauties I am wearing on the picture and they are a perfect model for any party.

However there are so many other fantastic pieces from even more fantastic brands. One of my favourite brands Aquazzura has some of the hottest shoes on sale and Jimmy Choo is not behind so here is a little selection of some of my favourites.

Eva

Jedna z veci, ktere miluju na lete jsou urcite vyprodeje. No samozrejme leto jako takove je uzasne, ale ted kdyz uz mame vetsi volnost v dobe covidove, tak proc neinvestovat do nejakych krasnych sandalku, ktere jsou nadcasove a budou se hodit kazde leto. Ja rada vyuzivam velkych slev a poridim si tak neco luxusniho. Napriklad tyhle nazouvacky, ktere mam na sobe od znacky Nicholas Kirkwood jsou momentalne ve sleve, ale najdete i jine fantasticke kousky.

Jedna z mych oblibenych znacke je urcite Aquazzura a v nabidce najdete opravdu skvele modely s velkou slevou a Jimmy Choo nezustava pozadu. A tak pro vas mam mensi vyber toho nejlepsiho.

Eva

WINTER LOVERS

SUMMER LOVERS

Top 5 looks – Sequins in the summer

Sequins are often connected to party season before Christmas holidays. November and December always bring the most fantastic sparkly edits full of inspiration however it is something we do not have to wait for and brave some fabulous pieces in the summer.

Whether you want to be a disco queen in your local club, the striking attendee of a cool party or shine at beach promenade there are many beautiful ways how to wear sequins in the warmer months. You may not be able to survive in the sequin maxi in the direct heat but it can be fabulous options for evening events and colder climates.

  • White mini dress is perfect for any party. The light colour will make you feel more summery and will compliment sun kissed skin. I adore this one so much and I can see myself dancing in this little number all night long.
  • Sequin Blazer is another item that can really bring fun to your summer wardrobe. Obviously it is good option for colder days when you can spice up your denim shorts, skirts or jeans and simple t-shirt. It only takes this one piece to take your look to another level.
  • Sequin dress with that extra touch. This feather sequin number is such a strong piece that everybody will have eyes on you. It is sassy, fun and extravagant. If your confidence says yes you go and be the iconic lady at any summer event.
  • Sequin skirt to compliment your simple t-shirt is such an easy option and great investment as it is something you can then easily wear with a cute blouse during Christmas party season. I love silver tones for summer with white t-shirt and cute mules.
  • Sequin maxi dress is a bold statement way how to wear sequins. I feel the more oversized pieces are perhaps more suitable for summer whether you are looking to sparkle during your evening walks by the beach or you are attending cool party.

Flitry ma vetsina z nas spojene se zimnim obdobi oslav, Vanocnich vecirku a take mody, ktere nosime na zabavy a plesy. Ja jsem za to, ze nemusime v zadnem pripade cekat na chladnejsi pocasi a uzit si trosku lesku i v lete. Samozrejme se nemusime potit v triceti stupnich v tezkych satech, ale pouzivat zdravy rozum a ridit se pocitem.

Jestli chcete byt kralovnou parketu, hvezdou party u bazenu, ci se trpytit na dalku na plazove promenade, nasla jsem pro vas nekolik kousku, ktere muzete klidne nosit v lete a budete vycnivat z davu.

  • Bile mini saty jsou skvelou volbou na letni obdobi. Svetla barva zajisti, ze se budete citit vice letneji a take vynikne vase opaleni. Ja si tyhle saty dokazu predstavit na spoustu prilezitosti, ale zajiste budete kralovnou kazdeho vecirku.
  • Flitrove sacko je dalsi kousek, ktery pozvedne vase dziny, dzinove sortky ci jednoduchy look. Samozrejme je to kousek, ktery je lepsi v chladnejsim pocasi, ale rozjasni i ten nejobycenejsi outfit.
  • Flitrove minisaty, ktere jsou o level vyse. Jestli mate sebevedomi a chut vycnivat z davu, co tak zkusit saty z peri, ktere zaroven zdobi flitry. Tento model neni pro kazdeho, ale pokud vas bavi pozornost, tyhle saty to zaruci.
  • Sukne poseta flitry je skvelou investici, protoze v lete se da skvele vynosit s jednoduchym trickem a nazouvaky a v zime staci bila kosile ci zajimava bluzka a vytvorite si skvely look na Vanocni vecirek.
  • Flitrove maxi saty jsou zabavny zpusob jak zarit behem vecernich prochazek po plazi. Mam pocit, ze volnejsi modely jsou asi vhodnejsi na letni vecery, kazdopadne je to na vas. Budete v nich zarit kdekoli.