Blogging can be hard and it can be fun as well. However if you are serious and you want to get to a certain level you have to constantly move forward. One of the very important things for a blogger that wants to achieve something with their blog is their fan base and following. This can be very tricky part and trust me it does not happen over night or even over a few months (unless you are an exception). One of the scariest moments for me is the amount of the blogs that actually exist. Just in the last years Cosmopolitan Blog Awards there were 47 000 entries. So the market is clearly saturated which makes it even harder to attract more followers.

There are definitely number of things you need to constantly do and focus on. There are ways how to increase your fan base.

1. Become your own PR – When I started blogging I was not really serious about it and was afraid to talk about it. I thought people would not understand or judge me. I also did not mention anything in my previous job. However, I opened a bit more in my current company and people actually support me. It is important to let people know as they will talk about it in their circles and your following will grow naturally by a word of mouth.

2. Engage with other bloggers – If you start your blog it is important to comment on other blogs and try to meet as many other bloggers as possible. I am not talking about cold and calculated comments that some bloggers do only to get attraction. I am talking about genuine interest in other bloggers and perhaps attending some bloggers meet up. You should meet as many new people as possible and always build new relationships. This takes time but trust me this investment will bring you more readers and engaged followers.

3. Pay for advertising – Not everybody in a blogging world supports this however I believe that advertising and marketing is important part of any business. Look at Coca Cola how much this giant business spends on advertising every year. Everybody knows Coca Cola but they still take marketing very seriously. It is then up to the customer if they buy it or not. If you pay for an advert on Facebook it is only other people’s choice if they like your page or not. You are only letting them know who you are and what your business is. Most of the current top bloggers have been paying adverts on Facebook anyway as they know their invested money will come back eventually.

4. Social Media and Apps –  Every blogger should use other social media to promote their blog. There are potential followers waiting for you on each of them and not everybody uses all of them. You may need to manage multiple of different Apps. This is part when I know I am always behind as I do not have enough time. I am very good with my instagram and twitter however there are so many other key blogger’s platforms you can use. Share your outfits on Asos Fashion Finder, Chictopia, Lookbook, Chicisimo and many others. I am now spending lot of time on pinterest as that is one App I truly enjoy. I wish I had time for all of them but try to have as many as possible.

5. Get an Agent – I cannot believe how many bloggers I met last year have their own agent. Some of them have PR agents that are helping them to grow their following and some of them have an agent to negotiate collaborations for their blogs. Obviously, this will cost you money as you either have to pay a flat fee or share certain percentage from every collaboration. It is a bit like in modelling. When I was younger and did few model jobs I remember how hard it was for me to see part of the money I earned in someone else’s pocket. So before you get an agent you really should think about it and make sure it is a right timing for you.

I hope any of these tips have been helpful and if you have something that you want to share and give more tips I would be happy to read about it.

Blogovani muze byt zabavne, ale i narocne. Hlavne pokud je vasim cilem neco blogem dokazat, at uz je to cokoli. Ale pokud je vasim cilem nedelat blog jenom pro zabavu, tak je dulezite neustale posouvat blog kupredu a s tim souvisi pocet ctenaru a fanousku. A prave tohle muze byt ta nejtezsi faze v blogovani, protoze narust fanousku se urcite neuskutecni za jeden den nebo dokonce i mesice (pokud nejste nejaka vyjimka). Kdyz jsem loni byla zarazena Britskym Cosmopolitanem mezi Top 10 ze 47 000 blogu, tak me to nejak zasahlo. Tech blogerek je proste neskutecne moc a trh je zasyceny. A proto je tak narocne ziskavat nove ctenare. 

A proto otevrene rikam, ze to neni jednoduche a nesmite se zkratka vzdavat. Za vsim stoji hodne usili a to co jde lehce vetsinou nestoji za to! 

Mam pro vas pet zakladnich tipu, ktere by vam mohli pomoci.

1. Budte svoje vlastni PR – Kdyz jsem zacala blogovat, tak jsem o svem blogu moc nemluvila. Nebrala jsem blogovani nejak vazne a prislo mi, ze to spousta lidi nebude chapat. V mem drivejsim zamestnani jsem taky radsi mlcela, ale pozdeji mi doslo, ze je hrozne dulezite o vasem blogu dat vedet. Jeden z nejefektivnejsich PR triku je prave slovo. Taky urcite date na doporuceni kamaradky, ktera vam basnila o nove restauraci. A s blogem je to podobne a proto pokud lide ve vasem okoli vi, ze blogujete a blog ctou, tak se urcite podeli dale se svym okoli. V mem dnesnim zamestnani cte muj blog spousta lidi a uz jenom to je nemaly pocet ctenaru. A pokud zmini vas blog ve svem okoli, tak pocet fanousku a ctenaru tak pomalu a jiste bude narustat. 

2. Komunikujte s blogery – Komunikace je dulezita obecne ve vsem, ale i v blogovani hodne pomaha. Na zacatku blogovani je dulezite dat o sobe vedet a napriklad i obcasne komentovani na blogu ostatnich muze pomoci. Nemam na mysli takove prazdne komenty, ktere jsou cilene zamerene jenom na nalakani ctenaru. Mam na mysli komenty, ktere davaji smysl a jsou uprimne. Mozna si prave diky nim najdete nove kamaradky. Muzete take usporada blogersky sraz, kde poznate nove lidi a treba diky nim se dozvi o vasem blogu vice lidi. 

3. Investujte penize do reklamy – Z doslechu vim, ze cesky blogersky trh docela dost odsuzuje placeni reklam na facebooku. Ja to az tak cerne nevidim, protoze i takova celosvetova znacka jako Coca Cola investuje rocne miliony do reklamy. Je velmi dulezite o sobe davat vedet, i kdyz mate na trhu vysoke postaveni. Pak uz je jenom rozhodnuti zakaznika, ve vasem pripade potencialniho ctenare, jestli na reklamu klikne ci ne. Reklamu si plati vetsina svetovych blogerek, protoze bez ni by bylo tezke dosahnout tak neskutecnych cisel. Kazda top blogerka asi vi, ze se ji tato financni investice nekolikrat vratila. 

4. Socialni media a aplikace – Pokud mate blog, tak je dulezite pouzivat na promo i socialni media jako twitter, instagram a facebook. Tyhle tri pouzivam nejvice pravidelne a momentalne se bavim kazdy den i na pinterestu, protoze me to zkratka bavi. Ale nemam tolik casu, abych se venovala uplne vsem. Pokud vam to cas dovoli, tak sdilejte vase outfity treba na Asos Fashion Finder, Lookbook, Chicisimo ci Chictopia nebo Pose. Podobnych aplikaci existuje opravdu moc a porad mi chodi nejake nabidky, ze nekdo zalozil neco podobneho. Bohuzel je to casove narocne. Pokud vam to ale cas dovoli, je to idealni zpusob, jak sdilet vas blog a ziskat tak vice fanousku. 

5. Poridte si agenta – Za posledni rok jsem potkala desitky blogerek, kterym blog vydelava a maji vlastniho agenta. Nektere maji agenta, kterym jim pomaha prave s PR a narustem fanousku a nektere maji agenta na vyjednavani novych kolaboraci. Ja jsem byla nekolikrat oslovena, ale zatim jsem pokazde odmitla. Necitim, ze ted je spravny cas a zatim vse hezky zvladam sama. Hodne me od tohoto odrazuje i financni stranka. Jedna z agentek, ktera me oslovila si treba bere 600 £ mesicne. Nebo muzete mit agenta stejnym zpusobem jako to funguje u modelingove agentury, ze si vas agent vezme urcite procento z dohozene kolaborace. Kdyz jsem byla mladsi a delala par vedlejsaku jako modelka, tak vim, jak to cloveka boli, kdyz se musi vzdat casti sveho honorare. A proto si to s tim agentem rozmyslete. Ja osobne citim, ze neni ten pravy cas a mozna az nekdy v budoucnu. 

Doufam, ze vam tento clanek prinesl nejake nove tipy nebo spise otevrel nove moznosti. A pokud mate nejake napady a tipy, co pomaha vam, urcite se podelte v komentarich.

Love Glamazon xoxo