Why are influencers changing their Instagram handle names?

Wearing: Shoes: Manolo Blahnik, Bag: Bulgari, Dress and Blazer: Zara, Belt: Black & Brown

When I was starting to write a blog back in autumn 2009 it was all so new. Most bloggers were using blogspot and there was no Instagram. We were all just having these online diaries, sharing what we wear, what we did and our lives.

Bloggers were looking for a catchy names for their blogs and when you landed on their pages you would see the name of the blog that later became a brand – The Blonde Salad, Glam & Glitter, In the Frow, Hello October, Pink Peonies, Something Navy, Style Scrapbook just to name the few. I will not lie. I often did not know the bloggers by their first and second names and referred to them as Something Navy or in my case Glamazon. And I am still doing it to be fair.

Well, many years later when the websites were taken by Instagram the same “brands” were growing rapidly on this social platform and not just this one. There was a nice continuity and when you loved the blog and wanted to follow your favourite blogger on Instagram, Twitter and many others you could easily find them based on the blog name.

This has shifted recently and I am thinking why. Does it mean it is no longer cool to be found on Instagram as Pink Peonies or Five inch and up? Is it a new trend? Is it lust for fame with your own name? However, so many influencers started to changed their original names which to me were the actual brand and started to use their real names.

I personally find it so hard especially when Instagram does not work the same way as before. Now, if you constantly do not engage with certain content, that feed is not coming up despite you following them. So with some people you do not see a single picture or video for months. This makes it even more difficult if you want to find them. As an example I wanted to send this blogger I know personally from the industry na image that popped up somewhere and I was looking forever for her handle. Sadly, I did not remember her full name so I was lost. It took me so long to find her and yes she was one of the people that changed her original blog name to her name. And this happens so many times. I find it so confusing when I quickly want to look somebody up.

I still have not decided if it is a good or bad thing. There are few people that started their blogs with their own name. One that comes to my mind is a Czech Influencer Pavlina Jagrova. Well, good for her as she does not have to confuse followers with all these changes. There is also one case I can think makes full sense and that is Arielle Charnas from Something Navy. Something Navy became her clothes brand so it was a natural move to keep the traffic of her original brand. She used her blog for her online clothes shop and then change her influencer social accounts to her actual names. This is a brilliant and logic move for sure. There is a lot of gain out of this.

I wish I could answer to my question in the title? Is it trend? Is it where we are heading? Will the original names just fully disappear? I guess only time will show.


Kdyz jsem zacinala s blogem koncem roku 2009, vsechno bylo nove. Vetsina blogeru pouzivala originalni blogspot a Instagram jeste neexistoval. Byly to pro nas takove online diare, kde vetsina z nas sdilela outfity, nas kazdodenni zivot a podobne.

Vetsina blogeru chtela prijit na trh s poutavym jmenem, ktery pritahne pozornost a ktere ji vybuduje znacku. Z tech dob me napadaji jmena jako The Blonde Salad, Glam & Glitter, In the Frow, Hello October, Pink Peonies, Something Navy, Style Scrapbook a jine. A nebudu vam lhat, jmena blogeru jsem moc neznala a brala je jako The Blond Salad nebo v mem pripade Glamazon.

Par let na to prisel Instagram a vetsina blogeru rozsirovala svuj influence na ruznych socialnich platformach. Vsechno bylo krasne propojeno a kdyz si ctenar chtel najit influencera napriklad na Instagramu, ve vetsinu pripadu stacil nazev blogu. A proc taky ne, bylo to jednoduche, byla to jejich znacka, kterou pilne budovali na webovych strankach a davalo to smysl. A tak kdyz jsem si oblibila napriklad blog Pink Peonies, vedela jsem, ze mi staci tohle zadat na Instagramu do vyhledavace a voila.

Jenze to se ale v poslednich asi dvou letech zacalo menit a spousta at uz top influenceru tak micro-influenceru zacala menit sva jmena na Instagramu na sva skutecna jmena. Sedim tady a premyslim proc? Je to novy trend? Je to out mit nazev blogu jako hlavni jmeno? Nebo je to zkratka jenom touha po slave pod jejich skutecnym jmenem? Tak ci tak, ja to shledavam dost matouci (to bude sranda az tomu prijdu na chut a zmenim si to taky LOL), protoze v dnesni dobe kdyz Instagram ma zcela jiny algoritmus, je tak tezke najit jenom tak blog, kdyz si nepamatujete jejich jmeno.

Jako priklad uvedu, kdyz jsem nedavno chtela poslat fotku jedne influencerce, kterou znam osobne a zacala ji hledat na Instagramu a zkratka to neslo. A jelikoz jsem si nemohla vzpomenout na jeji jmeno, bylo to o to tezsi. Nakonec jsem se po delsi dobe proklikala pres jine lidi a fotku ji poslala. No co vam budu povidat, hrozne me to stvalo. LOL

Vyhodu maji ti blogeri, kteri tak zacali hned na zacatku. Jako priklad uvedu Pavlinu Jagrovou. Ta si svou znacku vybudovala na svem vlastnim jmene a ma to ted jednodussi. Dalsi priklad, kdy mi zmena dava smysl je Arielle Charnas z blogu Something Navy. Arielle si vybudovala znacku obleceni, kterou nazvala Something Navy a velmi chytre tak mohla okamzite vyuzit jak navstevnost blogu, z nehoz se stal online shop a take Instagramovy ucet. Svuj puvodni ucet si zkratka zmenila na sve skutecne jmeno. Ale tohle je opravdu logicky tah, kterym ziska opravdu hodne.

Bohuzel si sama nemohu zodpovedet na svou otazku v titulu? Nevim, jestli je to trend. Nevim, zda je to vyhoda ci nevyhoda, jenom vim, ze kdyz si chci opravdu nekoho najit, ze me to akorat mate. Myslim, ze na tohle nam odpovi jedine cas a treba nakonec jmena blogu jako takovych zcela zmizi.


2 comments on “Why are influencers changing their Instagram handle names?

  1. Jooo, to mě taky někdy mate… :D

    Jen pozn.: Pavlínin blog se původně také jmenovat jinak – Pancake mix. Až později si ho změnila na své jméno. :)


    1. Mas pravdu…uplne jsem zapomela…Ale na druhou stranu to udelala uz tenkrat a ne za deset let :) Cim dyl to clovek necha, tim vic je to matouci :)

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.