Category Archives: Blogging

Can Influencers Still Create Something New On Social Media?

The world of digital influencers is like a bubble. Girls and boys posing for that immaculate picture and the bar has been set so high that we can barely see it these days. The blogging content moved from pictures from your garden which mum took to photoshopped professionally taken shots from the hotspots like LA, Santorini, Finland and you can name it all.

And the pool of influencers is growing every day and I am thinking how is it even possible. As it is very very hard work. I have been doing this for years and pretty much previously I had always two jobs and now I am a mom so I have two jobs again. And whilst others were having fun I was there after work, weekends creating content so I can publish a post every day. That is some level of commitment. Sometimes I admire the quality of content I see out there as it does not come easy. No matter what anybody says it is bloody hard work.

The question is can any of us create anything new? They always say yes there is a room for a new influencer (of course there is) but you have to bring something new. It has to be interesting taste, point of view, new voice. I am always thinking but I thought the market is covered for that. We have the glamorous girls, the mums, the fabulous writers, we have the awesome travel bloggers that can take better shots on their travels than Mario Testino for Vogue Cover, we have the fun girls from next door and I can think of so many other examples in my head.

One advice the top people in this industry would tell you is to stay yourself. And then you just keep coming across almost identical feeds on Instagram. That is clearly not staying yourself or am I wrong? I feel the problem may be that once some people see certain strategy works for one they apply it to their content in the hopes to achieve the same level of success. And then we end up having thousands of similar images, captions, outfits and just simply everything. Those people that found something unique for example their image editing, how they pose, how they write at early stages of blogging are flying now.

A great example of unique and new still exists though. A good example would have to be the Triplets. They only started recently and their engagement is up in the sky. I do not blame the world with being obsessed with them as I am myself. I mean common identical triplets that are gorgeous and have fantastic view of beauty and how they take their images. But what about those solo people like myself what can the rest bring to table that does not exist yet?

I really wish I had more straightforward answer. I just look at it from a different point of view. There are apparently 800 million users of Instagram and even if we would say 50 % of those are active accounts there is a massive pool of people to find what they like. I simply believe that staying yourself is the key as only then you can offer the unique side of you (and there is nobody like you) and there will always be people that love that. You may not have immaculate images and still make it in the industry. It could be how you curate your Instagram stories, it could be your amazing hair, your fitness routine. There has to be a big group of people that can relate and love that. It is now just them to find you and that is in the hands of Universe.

Svet influenceru je takova nase bublina, mame svuj svet a tam proste jsme. Holky a kluci po celem svete pozuji jako o zivot, at maji zase dalsi dokonalou fotografii na instagram a uroven se zvedla tak vysoko, ze uz neni ani mozne jit vyse (nebo snad ano)? Blogovani se posunulo o velky kus z dob, kdy se holky fotily u plotu na zahrade a dnes vidime profesionalne nafocene fotografie z popularnich a luxusnich mist jako LA, Santorini, Finsko a vubec vsechna mista, ktera jsou momentalne in.

A ta nase bublina se pekne rozrusta kazdy den, az si rikam jestli je to mozne. To chce byt opravdu kazdy bloger? Ono je to totiz moc prace, ja to delam roky a pamatuju si kolik jsem tomu obetovala, hodne driny a zadny volny cas. Zatimco nekdo paril nekde na party, ja pripravovala o vikendech a po vecerech clanky na cely tyden. To uz je nejaka obet. Obcas se koukam kolem a rikam si klobouk dolu lidi, protoze ty obsahy jsou tak dokonale a to neni jenom tak.

Otazkou je, zda muzeme jeste prinest neco noveho? Pokazde kdyz padne otazka, zda ma cenu jeste zacinat, tak kazdy rika ano ( a myslim, ze ano), ale za tim vam vetsina odpovi, ze musite prinest neco noveho. Ale co to vubec je? Je jeste neco, co nebylo pokryto a co svet influenceru nenabidl? A pokud to ono existuje, co to je? Mame dokonale holky, mame holky od vedle s kteryma je sranda, mame mamy blogerky, uzasne travel blogery, kteri dokazou zachytit svet kolem na fotografii lepe nez Mario Testino obalku na Vogue. Napada me tolik veci, ktere uz v nasem svete najdete v nekolika klonech.

Vetsina lidi, kteri jsou v teto oblasti neuspesnejsi vam reknou, ze klic uspechu je v tom byt sam sebou. Coz se mi trosku nejde dohromady s faktem, ze Instagram je zaplaveny tim samym obsahem. Myslim, ze kdyz jeden influencer vidi, ze urcity styl psani a fotek prinasi tem ostatnim uspech, daji se tim stejnym smerem za vidinou stejneho uspechu. A ti kteri opravdu zacali hned v pocatku s necim novym jsou dnes za vodou.

Ale misto pro nove veci tady urcite je a porad najdete nove unikatni veci. Jako dobry priklad mi prijdou the Triplets. Jsou to jednovajecne trojcata, ktere zacaly teprve nedavno, myslim, ze rok a pul zpet a dari se jim skvele. Ale vubec svet socialnich medii v tomto pripade chapu, jsou krasne, jsou to trojcata a maji skvely cit pro krasu. Jsou proste cool a samotnou me bavi. Ale co solo influenceri jako treba ja? Muzeme prinest neco noveho, jineho, neokoukaneho?

Ja se na to zacinam divat trosku jinak, ze misto je tu opravdu pro vsechny. Instagram ma udajne 800 milionu uzivatelu a i kdyby jenom pulka byla aktivni, je to porad obrovske mnozstvi lidi a kazdy ma rad zcela jine veci. Nemusite mit avatarove fotografie a posledni model od Diora. Treba mate zajimave Insta stories, nebo lidi zaujme vas zivotni pribeh, pohled na svet nebo jenom vase vlasy. Takze pokud opravdu budete sami sebou (jenom tak se muzete odlisit od odstatnich), existuje spousta lidi, kterym se bude vase tvorba libit. Je to jenom otazka toho, aby si k vam nasli cestu a to je asi v rukou Vesmiru.

Eva x

Outfit: Are influencers really broke?

Pictures: Dela Fard

Wearing: Shoes: Dior, Jeans: Topshop, Top: Shein, Bag: Sophie Hulme, Sunglasses: Le Specs, Belt: Gucci

So I came across randomly this video on youtube called why influencers are broke. I am a huge fan of talking positively in life so this article will have rather positive spin. I do not want to talk about people not investing their money right as there is no right or wrong. Some girls are smart and they buy houses and flats with their money earned as bloggers and some rather invest it in their bags. I am not here to judge. I can just simply chose which type I am going to be. And I can say one thing I wish I knew better when I was younger I would get on that property ladder much faster as no Chanel bag will be your roof.

There are many valid points in this video and one of them is knowing your own value. You may remember one of my older articles where I talked about it. Knowing your value is important so do not let others to set your own value. However, I still judge this case by case basis. If I know a brand X is offering me something I need lets say new ski and I would go and spends few hundreds pounds on new ski out of my own pocket I may still do this as a part of barter collaboration. However, the best case scenario is to get paid and get the product too. I also see it from a business perspective. My dream is to grow my business and hire people and be able to reward them well. I want to be able to say to photographer here is this amount of money and thank you for your hard work. And I am afraid he or she also has to pay their bills and no ski or t-shirt will pay for their mortgage either.

To gift a blogger product is probably the cheapest way of advertising for any brand. It is up to you to set your standards. This article could go on for ages but one thing this video is 100 % right about that if people undervalue their own work they set the market for others in a wrong direction. So please do your research and there are few existing articles you can find online about how to calculate the fee.

I feel that I am surrounded by influencers that are not broke at all. It may be because that those are few people that do really well or know their value or they can handle the money really well. Who knows. Or it may be because I like to surround myself with successful people.

There are so many other topics from the video I could talk about however I felt the matter of value is again the most important thing in life and in business and that is the message I want to bring to you.

Uplne nahodne na me dneska vyskocilo na youtube tohle video s nazvem proc jsou influnceri na mizine? Ci jinymi slovy proc nemaji influenceri penize. Ja jsem clovek, ktery se snazi drzet pozitivniho pristupu v zivote a proto i tento clanek chci vest v podobnem duchu. Nejsem tady, abych ostatni soudila a nemeli by to delat ani ostatni. Nektere holky jsou chytre a investuji vydelane penize do nemovitosti a nektere bydli v najmu a nakupuji si drahe kabelky. Ty uspesnejsi zvladnou oboji. Ale o tomto tento clanek neni. Kazdy ma pravo si s penezi nakladat jak chce.

V tomhle videu je spousta bodu, se kteryma ja osobne souhlasim a jeden z hlavnich je znat svou cenu. Uz jsem o tom drive napsala clanek, ktery si muzete precist tady. Je dulezite znat svou hodnotu a to myslim uplne vazne. Uprimne vam muzu rict, ze vetsina spolupraci, ktera mi chodi k nabidce z Ceska je pro influencery totalne nevyhodna. Ja o ceskem blogerskem trhu vim docela malo, ale prekvapuje me, ze firmy jeste stale trvrdi, ze nemaji rozpocet. Darovat nekomu produkt je sice hezke, ale influencer si s tim hypoteku nezaplati ze? Ja se snazim na kazdou nabidku divat individualne. Kdyz napriklad vim, ze potrebuju nove lyze, ktere stoji X a nekdo mi nabidne nove lyze, tak na spolupraci ve forme barteru asi kyvnu. Idealni a zcela bezne je samozrejme oboji a to dostat nove lyze a take zaplaceno. Ale je to na vsech, aby si urcili svou hodnotu. V jednom ma video pravdu, ze influnceri, kteri se podcenuji tak znehodnocuji praci a hodnotu ostatnim. Kazdopadne muj cil je rust a platit lidem, ktere si najim napriklad fotografy za jejich dobrou praci. Oni si stejne jako ja nezaplati hypoteku trickem ci novou rtenkou ze?

Ja si nemyslim, ze influenceri jsou na mizine, naopak lidi se kteryma se bavim ja jsou velmi uspesni a zvladaji tuto praci na plny uvazek velmi dobre. Jsou schopni si bud platit najem ci hypoteku, plati vsechny ucty a uzivat si zivota jakoby by pracovali v relativne dobre placenem zamestnani. Jenom clovek musi lepe hospodarit s penezi, protoze muzete mit mesic bez velke zakazky a z toho vam dalsi mesic prijdou do cesty treba ctyri.

V tomto clanku bych mohla navazat i na dalsi body ve videu, ale hodnota a vase cena je to hlavni na ktere jsem se chtela zamerit, at uz si z toho kazdy odnesete neco jineho.

Love Glamazon xoxo

SHOP THE LOOK BELOW:

Continue reading →

How to stay motivated in blogging

Photo by Rebecca Botin

Blogging is a wonderful hobby, passion, job for many of us. Whatever it means to you one of the most common issues is lack of motivation for most bloggers. I had it so many times that wanted to quit or had bigger gaps in between new posts. We all have those days when we feel down and lack motivation to keep going.

So here are few tips how not to give up!

Talk to your readers – It was mainly my readers that got me through this silly period. When you speak to them about it they usually encourage you to keep going. There are always great people that support you.
Focus on people that inspire you – It could be a famous person, friend or another blogger. Think about things you like about them and why they inspire you. This helps so much on those days when you want to quit.
Think about things you want to achieve – It can be a dream firm to work with or increase your followers. These things always encourage me just thinking about them.
Use a vision board – I am a huge fan of visual inspiration. Try to put down things you want to get, achieve, buy…. And print them on a piece of paper. What else could support you more than looking at it?
Surround yourself with positive and inspiring people – I always get so much energy and enthusiasm when I am surrounded by great people that have positive attitude and have achieved something in life. It is the best way how to stay motivated.

Blogovani muze byt uzasna prace, konicek, vasen pro spoustu z nas. At uz pro vas blogovani znamena to ci ono jedno mame vetsinou spolecne a to ztratu motivace. Ja sama jsem chtela zkoncit tolikrat a nebo mela obrovske pauzy. Kazdy obcas sejde z cesty a ma takove dny. A jak tedy zustat motivovany?

Komunikujte o tom se ctenari – V mem pripade to byli vzdy ctenari, kteri me posunuli dal a presvedcili me, ze to nemam vzdavat. Vzdy se najde nekdo, kdo vas podrzi a povzbudi.
Soustredte se na lidi, kteri vas inspiruji – Mate v oblibe blogera ci nejakou osobnost. Je dobre si vzdy pripomenout jak se vam jejich prace libi a snad i tohle vas motivuje neprestavat.
Myslete na veci, ktere chce dokazat – Muze to byt cokoli – napr. vysnena firma se kterou chce spolupracovat ci vice komentaru. Kazdy mame jine cile. Tohle me vzdy nakopne.
Vytvorte si nastenku – Mozna znate pojem vision board. Zkuste si na papir vytisknout veci, ktere si chcete poridit, cile jichz chcete dosahnout a kazdy den se na tuhle nastenku podivat. Tohle mi vzda obrovske mnozstvi motivace.
Obklopte se lidma s positivnim pristupem – Miluju travit cas s lidma, kteri me inspiruji a jsou positivni. Nejlepsi jsou lide, kteri si nestezuji, jsou plni energie a napadu. Je to opravdu nakazlive a ten nejlepsi lek na demotivacni obdobi.

Love Glamazon xoxo

New App Alert – Save money with Shoptagr

How many times did I say that I am creating my next shopping wish list? And you know those are never ending and they always change. Now, there is a new way how to track your favourite dream items thanks to Shoptagr. You know how much I love my designer pieces and hunting things for cheaper and on big seasonal sales. Well this gives me smarter way how to get the best deals and quickly snap all those things I am lusting. And this is only thanks to one little button you install. And when you see an item you like you just click on this magical icon from your bookmarks bar. You can simply pick size you want, colour and when you want to be notified. Shoptagr will keep an eye on your dream item and let you know if it is back in stock or on sale. Clever right?

Kolikrat jsem rikala, ze mam novy wishlist. A s novou aplikaci Shoptagr bude vse jednodussi. Konecne si muzu ulozit vysnene kousky velmi rychle a jednoduse a dokonce mi prijde upozorneni, kdy je moje budouci kabelka ve sleve ci zpatky na sklade. A to vse diky nove aplikaci. Staci si instalovat malou ikonku na liste na vasem pocitaci a stahnout aplikaci do vaseho telefonu.

Continue reading →