Blogging: Know your value

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It has been a while since my last “blogging tips” article. The other day I came across a discussion about sponsored post and how much individual bloggers charge. One blogger basically responded with a polite but open email to a brand that massively under offered her work. Everything she wrote back to them made sense. She explained how much time, money and effort goes to each post and broke down the offered fee and once she has done that it  all made sense.

Well, people coming from business or sales environment hear time, money and effort all the time right? It is used so much and it is all about making money, save time and ideally for little effort. The more time and effort you put into something the more money you should get in return. There are lot of ways to look at it but there is one important thing to realise and that is you must know your VALUE.

The question is how do you set your VALUE? I was trying to find some articles about this topic over the weekend and actually I found few very good posts about this matter. I thought most people would be silent about this but actually the blogging world is more and more open about sponsored posts and their earnings. And why not? At the end of the day most bloggers are business owners and that means that money will be a big part of it. I am not sure what is the ideal way how to set your price as I found lot of ways and indicators but there are few factors to take into an account. And trust me it is not all about the numbers. Firstly it also depends on the type of collaboration and the brand but let’s talk about standard sponsored posts in general. One thing is for sure that you should not work with a brand just because they pay you. You should like the brand and only present things that you believe in. Otherwise you will lose trust of your readers and followers.

So what can you use as an indicator to set up your value? There are easy ways how to find out PR strength of your blog so that would be a good start. Then you can look at things like traffic, social media followers, engagement of your readers, how much can you sell on your blog, content or quality of the blog or the brand fit. Luckily most brands are not just looking at numbers anymore as they realise that huge numbers are not everything.

I honestly came across extremes when bloggers with lot of followers work practically for silly amounts to bloggers that charge tens of thousands pounds. There are still many of us that do not realise their value and it is actually quite sad as I am sure they put lot of time and effort to each post. Perhaps if some people in your circles are open enough and share their standard fee that could help you as an indicator. Especially if you feel that your blogs are similar when it comes to PR strength.

Whatever you decide to do though just remember that you must VALUE what you do and you work very hard. It is mainly you that should set your worth. If a brand tells you that somebody with this amount of followers charges less it means nothing. Perhaps they have a reason for it or they do not know their own value. You need to be able to explain why you charge a certain amount and what can the brand get for that amount of money. You may have better engagement or more suitable readership for the brand. Whatever it is be prepared to present it.

And let me know if you came across this topic elsewhere as it would be great how you all feel about this.

Uz je to nejakou chvili, co jsem vydala posledni clanek venovany blogovani. Minuly tyden jsem narazila na diskuzi blogeru o tom kolik si uctuji za jednotlive spoluprace. Jedna blogerka zratka sdilela s ostatnima email, ve kterem odmitla spolupraci, jelikoz ji potencialni klient nabidl sazbu, ktera byla pod cenou. Myslim, ze email nemohla napsat lepe a uprimne vysvetlila kolik prace, snahy a casu venuje jednotlivemu clanku. A to samozrejme porovnala s nabidnutou castkou a ve finale by i velmi hloupy clovek musel uznat, ze ma pravdu.

Nevim kolik z vas slyselo v oblasti prodeje a businessu tri kouzelna slovicka – cas, penize a usili (time, money, effort), ale prave tyhle slovicka se daji aplikovat i v blogovani. Pokud jste uz v blogovani na urovni, ze chcete vydelavat nebo je to dokonce vase zamestnani tak opravdu je dulezite znat vasi HODNOTU. Zalezi vzdy jak se na to podivate, ale v kazdem pripade kazdy chce usetrit cas a usili a dostat dobre zaplaceno. Ale zalezi z jakeho uhlu se na tohle divate. Potencialni znacka zrovna chce penize usetrit a mozna si neuvedomuje kolik prace a casu do dane spoluprace investujete. Je treba vzit v potaz obe strany. 

Myslim, ze v dnesni dobe je velmi tezke urcit presne jakou mate hodnotu a kolik by si mel ten a ten bloger uctovat, ale existuje spousta ukazatelu, ktera vam mohou pomoci si cenu stanovit a tu uz si zaradit do vaseho media kitu. Zalezi na vecech jako typ blogu, navstevnost, sila vasich socialnich medii, obsah blogu a kvalita, demografie a ctenari samotni a take kolik jste schopni pres vas blog prodat produktu ci sluzeb a jakych. A kazda firma hleda neco uplne jineho a na kazdou spolupraci se hodi neco jineho a proto je treba umoznit misto pro vyjednavani, ale urcite se nepodcenovat. PR silu vaseho blogu je docela jednoduche si najit a to muze byt takovy pocatecni bod na stanoveni ceny. Ja jsem vyhledavala o vikendu ruzne clanky venovane tomuto tematu a nasla jsem jich nekolik. Myslela jsem, ze je to tema, o kterem se otevrene nemluvi a ono ano. Pokud mate to stesti a vase “kolegyne” se vam sveri jake pouzivaji sazby, tak to muze byt take vas pomocnik. Zejmena pokud vite, ze mate podobnou PR silu. Muzete si zkratka cenu stanovit podobne pokud to odpovida praci a usili, ktere do teto spoluprace vlozite. 

Mam pocit, ze se setkavam s extremy, kdy si blogeri s velkym poctem sledovanych stanovuji smesne castky, protoze si asi neuvedomuji silu jejich pozice na trhu az po castky, ktere si top blogeri stanovuji tak vysoko, ze se pohybuji v castkach milionu korun. Ani uznavana celebrita by takovou nabidku asi neodmitla. A take jsem se setkala s blogery, kteri pracuji zadarmo a otazkou je proc? Neceni si snad sveho casu a usili? At uz je za jejich rozhodnuti cokoli, mozna je na case si prave stanovit HODNOTU vasi prace a z te neustupovat. Proc byste meli svoji snahu a usili hodnotit mene jenom protoze nekdo to tak dela? Mozna vam trvalo nekolik let vybudovat vas “blogersky business” a proc tohle vsechno hodit za hlavu? Musite si vazit sebe a vasi prace a to je prvni krok.

To samozrejme neznamena, ze je spravne presentovat znacky na vasem blogu jenom protoze vam zaplati. Kazdy bloger by mel presentovat veci, za kteryma si stoji a hodi se do konceptu jejich blogu, nemyslite? Ale svou HODNOTU nemusite menit.

Urcite me zajima jak se na tohle tema divate a taky zda jste narazili nekdy na clanky s podobnou problematikou?? 

Love Glamazon xoxo

3 comments on “Blogging: Know your value

  1. Blogování mě baví a nepotřebuji se jím živit, když mám práci, která mě živí, takže si umím představit, že pokud mě osloví značka nebo produkt, který mám opravdu rád, ale nenabídne mi žádné peníze, i tak investuji svůj čas a úsilí a post napíšu. Mě vadí, že spousta blogerů bere všechny spolupráce, ať už to zapadá do jejich stylu či ne, hlavně aby se peníze sypaly…

    1. To je moje pointa (nebo jedna z nich)…urcite nebrat prace jenom, ze jsou placene, pokud se nehodi do jejich stylu a blogu! Me taky blogovani bavi, ale zaroven me castecne zivi a kdyz vidim ten potencial tak se tomu vubec nebranmi! Mohla bych tak delat praci, ktera me opravdu bavi!

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