Outfit: Top things PR could learn from Influencers?!


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Wearing: Dress: Allsaints, Bag: Chloe, Hat: Asos, Boots: River Island, Cardigan: H&M, Coat: Zara, Earrings: The Triplets

The PR world is such a dynamic industry and everybody working in this area needs to keep up to date with new things coming up, keeping the relationships going, keeping fresh market knowledge and keeping on top of things. And I bet it is not easy at all especially when the leadership has no clue about PR techniques or are not open to use digital influencers and any new PR techniques. I was thinking about this all the other day and realised that us influencers can be actually such a good source of knowledge to any PR individual out there.

We influencers gather market  knowledge by talking to each other, brainstorming, coming up with strategies for our own websites and social channels. We work pretty much 24/7. Most of us have been doing this for years, went through different transformations and learnt by trial and error whilst for some press and communications professionals this can be a brand new world. I feel myself I have also learnt so much during my career in recruitment/sales and there are so many things I can apply in what I do. Whether it is ability to sell something, networking, negotiate. There is honestly so much. At the end of the day without sales there would be hardly any business going on. I have seen it so many times that the people that are reward the most are those who can sell. It is amazing if you have that amazing technical person that can solve problem but If you have nobody to solve that problem for you are stuck. And other influencers perhaps learn a lot from their previous jobs too. You never know what it is we can offer.

Use our market knowledge – Most of us spend hours and hours on social media, we meet, we talk, we research as it is part of what we do. You as a PR specialist do that as well however you also do tons of other things and probably look at different aspects of everything. I like to understand what different brands are doing for their campaigns, what influencers they are using and why. It helps me to get an idea about the strategy of that particular brand. As this all helps me to get to know the brand and figure out if my brand is a match for them. I also love to come out with ideas who may be suitable for the brand. I have no problem to recommend people who may be suitable for certain job. I have been doing it pretty much at most meetings. My contacts may discover somebody truly amazing and I feel good about it. So I would always recommend to ask us.  Ask us about who, what, when and why? You never know what you can learn.

Utilize our ideas – There are so many brands that have a vision and they do not want to go outside of this. They give you scripted plan of the project and you have to fit in that box. Going back to my recruitment days I would call it fit us exactly in the job spec. Why not to be more flexible? Listen to our ideas as we are the creative crowd and maybe there could be other ways how to attract new potential buyers for the brand, increase sales or awareness of the brand. We may even have suggestions for venues, type of events, how to collaborate or how to boost the awareness for the brand.

Meet us – This obviously isn’t something you learn from us but by meeting us you can create relationship and you help us to understand your brand more and you understand us and our brand. It is crucial in any business relationship. Nothing is as efficient and effective over emails or phone as meeting face to face. That has always been rule during my career in sales. And I know PR world is busy and demanding however if you find that time you can learn new things from us, understand us, get ideas. Any influencer will always create better content if they know the brand well rather than reading some scripted brief for collaboration. I am always keen to meet face to face as it is the best way how to develop understanding and good relationship with the brand.

Listen to us and let us listen to you  – During my career in sales I have been told every day that listening is the most important part. By listening you get to the point of the problem and then you can offer solution. Good listening skills are one of the best things in any relationship and in life. You understand more each other, you communicate and you find solutions together just by good listening. I always laugh at that old drawing which is a joke showing client brief and client’s budget…And it reminds me so much when influencers trying to explain to PR professionals yes we can create what you want but we also need budget for it and time for it. We need to pay other people to help us to create X,Y,Z and if we do not have the budget there is no certainty of what our Instagrams husband can deliver for “free” LOL.

Like us try to keep up with all the platforms – This is tough even for me so I cannot imagine how on earth could all PR manage this effectively however to understand any influencer’s work and understand if they are the right fit you should be able to follow all of their platforms. Hard I know…However I try to do it as an influencer and follow people across variety of platforms…you honestly discover so many new things. Some people show totally different content on their Youtube and their Instagram stories can be more personal whilst their feed is focused on luxury. Only by following all platforms you can determine the suitability of the individual. You may even discover that in the end you only want to collaborate with them via Instagram stories or twitter. If you focus on one you may miss certain things. You can understand the whole package only if you look at the influencer’s brand in more complex way. Somebody can have a dreamy Instagram feed but swear a lot on their stories and you may realise they are no good for your high end classic old school brand.

Give us a chance/Be open minded – As an influencer I get approached by brands a lot (very grateful for that) and I try to be open-minded and give everybody a chance. Not every time it is the right fit for me but just because it is a small start up I will not discount them. Everybody starts somewhere and I look at the potential. I would say brands should be the same and not to look just at numbers, sales and engagement. Look at all aspects of bloggers with smaller following. What is their content like, what is their potential, what could they do for us as a brand? It is important to be able to balance things out. I work with smaller and less known brands and also big brands. It is very hard to decide sometimes trust me and it must be the same for PR however mixing things is up can bring positives. Try to bring new influencers on board, bring them on a trip, invite them to event. It again reminds me so much from my career in sales. Big corporate hiring several agencies and mixing the well established agencies with huge databases and the smaller new niche agencies with maybe three employees. They all have different things to offer. And eventually in few years that niche one can become huge anyway.

So let’s help each other out, let’s learn together and be open-minded. Many exciting things and great relationships are ahead of us.

Svet PR je velmi dynamicky, neustale prichazi nove veci a vsichni, kdo pracuji v tomto oboru se musi ucit, prizpusobovat novym zmenam a udrzovat sve znalosti. A to urcite neni jednoduche. Nejhorsi situace nastava, kdyz vedeni nevi nic o digitalnich influencerech a je to pro ne neznamy svet a PR se je snazi presvedcit, ze tohle je ta spravna strategie. Obcas profesionalum v tomto oboru opravdu nezavidim. Nastesti jsou tu influenceri, kteri maji za tech nekolik let, co tuhle praci delaji urcite znalosti a proc je tedy nevyuzit. Myslim si, ze kazdy PR profesional muze cerpat od nas hodne informaci a znalosti a posouvat se tak dale. 

My se ucime tim, ze komunikujeme mezi sebou a je to nase kazdodenni prace. Resime strategii, mame prehled o ostatnich v branzi a ucime se tim, ze zkousime veci, ktere bud funguji nebo ne. Vetsina z nas bloguje leta a prizpusobejeme se zmenam a novinkam, ktere neustale prichazi. Ja mam i pocit, ze jsem se naucila hodne veci diky me predchozi praci v oblasti naboru a personalistiky. Jednou z nejdulezitejsich veci ve spouste oborech je totiz umeni prodat. Je skvele, kdyz je nekdo technicky dobry, ale kdyz nemate komu prodat vase napady a nevite jak je prodat, tak je vam to k nicemu. Naucila jsem vyjednavat a take networking. To jsou vsechny veci dulezite nejen v oblasti prodeje, ale temer vsude. A proto nikdy nevite, co vam muze dany influencer poradit. A co se od nas muzete teda naucit? 

Vyuzijte nase znalosti trhu – Vetsina z nas travi hodiny na socialnich medii, potkavame se, resime nasi praci a je to soucasti naseho denniho programu. PR to samozrejme delaji taky, je to jejich prace byt na Instagramu, ale maji bohuzel i dalsi zalezitosti a pro nektere muzou byt nektere veci uplnou novinkou. A tak se nebojte vyuzit nasich znalosti. Ja travim na socialnich hodne casu, protoze me zajimaji veci jako jakou maji firmy strategii, kdo na cem pracuje, co se zmenilo, jake trendy zacinaji v urcite oblasti. Osobne nemam na schuzkach problem doporucit PR ostatni influencery, ktere si myslim, ze jsou vhodni pro danou znacku. A tak se nas nebojte zeptat na cokoli..at uz je to tip na influencera, jak usporadat akci, co ted frci…

Vyuzijte nase napady – Existuje tolik firem, kteri prijdou s napadem a snazi se influencery strcit do te jejich vize a krabicky, ale co kdyz to neni idealni reseni, co kdyz ma onen bloger treba zajimavejsi napad, pohled na vec a treba zrovna ta muze mit vetsi efekt? Zkuste byt vice flexibilni. Naslouchejte nasim napadum, protoze treba zrovna ty mohou pomoci k vetsim prodejum ci lepsi reklame. 

Seznamte se s nama tvari v tvar – To neni teda neco, co vas muzeme naucit, spise chci rict, ze osobni schuzka vam vzdy prinese nejvice. Emaily ani telefon nemaji silu osobni schuzky. Jenom tak skutecne muzete poznat nas a my vasi znacku. Behem me kariery v naboru jsem tohle slysela denne a je to pravda, jakmile jsem klienta pozvala na obed, vse slo lepe. Lepe jsem hledala ty spravne lidi a dokazala lepe prodat potencialnim zamestnancum to ci ono. Behem osobni schuzky zjistite nejvice, vse dukladne proberete a poznate se. Dokonce bych rekla, ze to cloveka motivuje a je to profesionalni pristup. 

Naslouchejte a nechte nas naslouchat – Behem me predchozi prace jsem zjistila, ze nejvetsi prodejni tajmestvi spociva v tom, ze umite naslouchat. Jenom tak dokazete vse analyzovat tak, ze nasledne dokazete najit problem a nabidnout reseni. Kdyz opravdu poslouchate, co je receno, vice si rozumite, budujete kvalitnejsi vztahy a je to opravdu dulezity aspekt v jakemkoli vztahu. Obcas si behem schuzek vzpomenu na takovy vtip, ktery jsem jednu dobu vidala hodne, je to kresleny v tip, kdy klient ma urcite predstavu, da vam zadani, ale rozpocet takovy, ze to neni mozne docilit. Casto od nas firmy ocekavaji dokonaly obsah, ale ten neco stoji. Kdyz je predstava hodne narocna, potrebuju zaplatit fotografa, najat misto na foceni a potrebuju cas. Pokud mi dana firma nezaplati nebo nezaplati dost, riskuje, ze jim nedodam, co si predstavuji. A proto poslouchejte co se vam snazime rict a budte dostatecne transparentni, at muzeme naslouchat my vam. 

Sledujte vsechny nase platformy – Stejne jako vetsina influenceru sleduji vsechny platformy tech ostatnich, je to dobre k tomu, aby jste si udelali predstavu o jejich “znacce” (Az po case si vyselektuju, ktera platforma me bavi vice ci mene). Je to samozrejme casove velmi narocne, ale jenom tak muzete videt daneho influencera vice komplexne. Kazdy z nas muze mit uplne jiny obsah napriklad na youtube a nase stories mohou byt vice osobnejsi. Pokud si reknete, ze ma nekdo super Instagram a napriklad se nepodivate  i na Twitter, insta-stories (kde dany mluvi jako dlazdic) nemuzete si byt jisti, ze ten bloger je vhodny prave pro vasi firmu. Ja jsem pred par lety zjistila, ze Stefano Gabbana sam odsouhlasuje kazdeho influencera a pak teprve da PR teamu sign off. Prochazi si jejich socialni site a platformy sam. Byla to pro me obrovska pocta, ze jsem prosla jeho sitem a take klobouk dolu, ze si na to udela cas. Takze i takovy lide si najdou cas, protoze je pro ne dulezite, kdo reprezentuje jejich znacku.

Dejte nam sanci a budte otevreni – Jako influncera me oslovuje hodne firem a moc si toho vazim. A snazim se dat vsem sanci a byt uprimna, kdyz si opravdu myslim, ze firma neni vhodna pro moji znacku. Ale chapu, ze kazdy nekde zacina, rada podporim mladou znacku, pokud se ke me hodi. Je dulezite videt potencial a drzet balanc. Ja jsem za celou dobu spolupracovala s mensima znackama i s velkyma. Je obcas velmi tezke se rozhodnout, ale udrzovat balanc je dulezite a muze casto prinest spoustu pozitiv. Vzpominam si dokonce i behem me kariery v naboru, ze je naprosto normalni zadat jednu praci nekolika rozlisnym firmam. Firmy jako velka ctyrka casto najimaly ty nejvetsi personalni agentury, co maji mega databaze, ale i mini firmy, kteri zamestnavaji treba dva tri lidi. A navic nikdo nevi, co se z te malicke firmy muze jednou vyklubat. A proto nemusite na sve press tripy brat jenom mega youtubery, ale dat sanci i mensim a zacinajicim influencerum, protoze nikdy nevite, co ten “novacek” dokaze. Cisla nejsou vsechno a je treba vzit v potaz obsah, kteri influenceri tvori, potencial a jine aspekty. 

A tak si proste navzajem pomahejme, ucme se a cekaji nas uzasne veci a pevne vztahy. 

Eva x 

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5 things that motherhood taught me

Motherood is something so natural to human kind and yet it can shake us in many shapes and forms. It is something that comes and we just learn on the way as we go with support and help with those around us.

Well, if it is natural why can it be so hard to figure out what to do? Why some of us can struggle at the start or even later when our little ones are no longer that little? Why aren’t we sometimes sure about what to do even there are so many books, articles and we are being bombarded with information? Well the thing is it is never black and white and there are tons of opinions out there.

However as you go and your baby is growing, you learn and you find a way. There are many lessons that you will come across and you will find out some incredible and some less incredible things about yourself. So here is more about what motherhood taught me and showed me.

  1. Love – I heard that before so many times from people around us, from my own mother … the love for your child is unconditional and the type of love you can only experience  once you are a parent. It is that sort of love that even if you get few hours for yourself you keep scrolling through pictures of your child when they aren’t with you (Yep and never thought I would be that person). However, it does not mean you will click with your baby straight away. I heard so many stories when women felt the bond right after the birth but I didn’t. It took me few weeks so it is ok when you do not feel exactly how the world expects you to.
  2. Strenght – You will find out you are much stronger than you ever knew. Before I had Liam I thought I am tough and I can work hard however motherhood is a new level of everything. It is not just having two jobs and work 14 hours a day. It is non stop and different level of responsibility. There were times when I had 2 hours of sleep few days in a row, I had probably poo in my hair and on my face and I was trying to write and create content and also cook dinner for my husband and I was on the edge of losing it. There were times when I thought if somebody isn’t gonna come through the door and help me I will faint but I made it. I always made it and I am proud of it.
  3. Looking after yourself is more important than ever – You honestly will have the most surprising moments that will be nasty, filthy and can come out of nowhere. I had that just yesterday walking from a meeting wearing Gucci tights, cute designer bag and feeling good and then your child gets sick and it is everywhere his clothes, your clothes, buggy but then I was like at least I look good and he is ok. I laughed it off. However, it really has been researched that how you look really affects how you feel. If you workout, look after your skin and wear nice clothes it increases your confidence and everything around that. World just seems nicer with a cute lipstick on.
  4. It is Ok to ask for help – It is normal that you need time off, you need another pair of hands and it is fine to ask for help. To be fair I still work on this. Partially I feel guilt and I feel obliged to a person that helps me and partially I am a control freak. I have always felt I prefer to do things on my own. I know this is wrong as we all need help but that is my own personal issue to be fair. However, just because I have issues with it doesn’t mean you should have so accept help that is offered by family or friends. You need  it and you need time off as we rarely get that.
  5. Everything is just a phase – I cannot count how many times I have heard this and it is true. It helps so much to get through the tough times whether that is issues with breastfeeding, first illness, colic, tantrums and every other issue you will probably have to face. You will always get through it and then find a way and then just when you feel you have mastered it something new appears. However, it is all ok as it just a phase. Even when Liam will have girlfriend issues I will have to accept it as a phase LOL.

Motherhood is hard but wonderful and it will teach us many things along the way but remember you are strong, stay away from discussion forums or asking too many people for advice as it can get very confusing. You just have to listen to your intuition and go with the flow. You got this one.

Materstvi je neco, co je nam prirorezeneho a presto muze otrast v zakladech kazdou z nas. Je to zkratka neco, co se ucime behem celeho procesu za podpory naseho okoli, rodiny a kamaradu. Dostavame lekce za pochodu a nekdy jsou velmi necekane. 

A tak se sama sebe obcas ptam, kdyz by to pro nas melo byt vse tak prirozene, proc se tak casto ztracime a nevime jak na urcite veci? Ja jsem treba mela krusnejsi zacatky a nevedela si rady a vsechny ty informace kolem mi akorat davaly zabrat. Problem je v tom, ze to nikdy neni cerne a bile a nikdy nic neni spravne a spatne a clovek se v te zaplave informaci proste ztrati. 

Pozdeji vsak zjistite, ze nejlepsi je spolehat se na vasi intuici a ze jak dite roste, ucite se svym zpusobem. Ceka vas tolik lekci a postupne se o sobe dozvite nove a nove veci. Nektere jsou super a jine uz mene. A tak se s vama podelim o to. co jsem se zatim v materstvi naucila a zjistila ja. 

  1. Novy typ lasky – To ze materska laska je uplne neco jineho a nepopsatelneho jsem slysela tolikrat, ale clovek na to opravdu prijde az se stane rodicem. Je to nepodminena laska, ktera nema hranice a pro sve dite bude kazda mama dychat do posledniho konce. Je to takovy typ lasky, ze i v momente, kdy vite, ze potrebujete byt sama a podari se vam to, tak si prohlizite roztomile fotky sveho ditka (a nikdy bych nerekla, ze budu patrit do teto skupiny). Neznamena to, ze tyto pocity vam naskoci od prvniho momentu. Ja to tak nemela a nechapala jsem co je se mnou spatne, ze necitim materske pouto od prvniho dotyku hned po porodu. Hormony se mnou cloumaly jako silene a prestoze spousta zen o tom asi moc nemluvi, ja jsem zacala materske pouto citit asi az od tretiho mesice. Od te doby se hodne zmenilo a moje laska k Liamovi roste a roste kazdym dnem. 
  2. Mam obrovskou silu – Diky materstvi jsem zjistila, ze jsem strasne silna. Vzdy jsem o sobe vedela, ze jsem dric, ze hodne vydrzim, ale byt mamou je uplne neco jineho. Mela jsem stavy, kdy jsem mela pravdepodobne hovinka ve vlasech I na obliceji a prezivala asi na dvou hodinach spanku denne a do toho jsem se snazila psat, vydavat nejaky obsah, varit veceri, prat a vse kolem a presto jsem to vzdy vydrzela. Obcas jsem citila, ze jestli nekdo nevkroci do naseho domu a nepomuze mi, ze se sesypu a vzdy jsem to vydrzela. Je to uplne jina zatez nez mit dve prace a delat treba 14 az 15 hodin denne a presto to vzdy vydrzite. A jsem na sebe za to pysna. 
  3. Je dulezite se o sobe starat – V materstvi vas cekaji prekvapeni a velmi casto ne moc vonave. Prekvapi vas tak, ze nestacite rict svec. A zrovna to jsem zazila vcera. Sla jsem si ze schuzky, ktera dopadla dobre, citila jsem se skvele na sobe puncochy od Gucciho a hezkou designerskou kabelku a v tom hodil Liam takovou savli a ze to bylo vsude…moje obleceni, jeho obleceni kocarek, ale byl v poradku a to je hlavni. A tak jsem si dal kracela ve svych pozvracenych Gucci puncochacich a vlastne se i zasmala, ze se ani nic nestalo. Takove momenty by nemely zadnou z nas zastavit a rict si, ze stejne mi to dite zaspini, pozvraci, pokadi. Opravdu je dokazane, ze kdyz je clovek upraveny, vse se v jeho mysli meni, zvysuje se sebevedomi a citite se lepe. Ja to rikam porad, ze vse jde lepe s hezkou rtenkou.
  4. Je to v poradku, kdyz mate pomoc – Vsichni potrebujeme obcas pomoc a v dobe, kdy mate male dite tak asi vic nez kdy predtim. Ja mam trosku takovy problem, ze  kdyz mam pomoc, citim se provinile. Pokazde se ptam, zda to tomu cloveku nevadi a tak nejak s tim bojuju. Ale obcas je to treba, takze pomoc  neodmitejte a neuzirejte se jako ja. Je to normalni, ze chcete mit cas na sebe a treba si cist, zajit si zacvicit nebo proste vypnout.  
  5. Vsechno je jenom obdobi/faze – Nedokazala bych ani spocitat kolikrat jsem tohle slysela a ono je to skutecne tak. At uz je to kojeni, kolika, prvni nemoc, obdobi vzdoru vse je jenom faze. A az se s tim srovnate, prijde neco noveho. Musime se zkratka porad adaptovat a neco menit. A myslim, ze takovych obdobi jeste bude. Ale clovek si musi vzdy rict, ze je to dalsi etapa a ta prejde. Treba az bude Liam resit holky, budu se tim zase muset utesovat. LOL

Materstvi je narocne, ale zaroven je uzasne a naucite se tolik veci, ktere by vam zivot mozna nikdy neukazal. Idealni je se drzet daleko od skupin pro matky, diskuznich for a take se ptat hodne lidi na nazor. Vsechno toto akorat mate mamam hlavy. Nejlepe je poslouchat svou intuici a ridit se pocitem. Proste to vzdy vsechno zvladneme.

Eva x

The real reason behind negativity on Social media

Wearing: Boots: Givenchy, Bag: Chanel, Trousers: Allsaints, Cardigan: Zara, Hat: Asos

Social media is quite new world. Yes it has been around for several years but it is not something people had centuries before. And that means spreading news and information is going faster than before. What people have always had was variety of behaviours, certain type of characters and understanding of good and bad. And even hundreds years ago we had wonderful leaders and philosophers that inspire the world even in these days. Thanks to them we now have incredible knowledge about balance of life, law of attraction, how to find what our purpose of life is.  Those amazing quotes are now so much easier to spread thanks to media and social media and these days we are surrounded by knowledge gathered over many years. There are so many amazing books about things like law of attraction or about the path of your life.

And we are lucky and I am lucky as we now understand so much more about certain behaviour and why people act in a certain way whether that is a negative comment or their actions. As we come to this world and we grow up until early teen years we absorb everything that is being said, we absorb patterns from parents and close family, we create our own image of the world. Unfortunately during this period we create blocks that influence how we react to certain things for the rest of our lives and we can also subconsciously attract these things repetitively. And from a pure person that came to this world is now a brand new person full of prejudices and ideas that they gained based on their environment.

And that leads me to explaining why people would be negative in life or on social media. That explains those negative comments. It is people that absorbed certain patterns and created blocks during early years of their lives. The thing is it does not have to be just a negative comment but it can simply be an opinion. If you hear a lot as a child that rich people only got to their wealth by fraud you will assume that about most rich people, if you hear that age should define what you wear that is what you believe. We have ideas about money, looks, behaviours, food and everything you can think of. However, it does not mean that what was passed on to you is right. Somebody gave you that idea and it stuck and now millions of opinions and different points of view are circulating around social media and turning into negative comments, hate and more. Instead of spreading love, positive energy and joy we see total opposites.

What it means is that it is only somebody’s point of view and their beliefs and it has got nothing to do with you. It is that person’s personal view and there is not much they can do about that until they decided to change it themselves. We all can work on balancing our lives, spread only the good, stop being judgmental and trust me it is hard work. No matter how many books I read about this topic even I am influenced so much by things I was being told for years. Whatever somebody says about you or does to you has got nothing to do with you at all. It is them and their inner believes. So next time somebody tells you you are materialistic, stupid, ugly, fat, old or whatever it is. Remember, it is not you…it is them. You are only a mirror to them and that triggers their behaviour. If somebody has got an issue that some Youtuber bought another expensive bag it only shows something about that person commenting. It can be anything that they believe in and picked up during the years whether a thought that expensive bags are not achievable, that expensive things ruin character….whatever it is. You are the mirror and the comment is the reflection.

I am very lucky that when I forget this and a bad comment appears I discuss this with my best friend. She is such a smart person that she always reminds me of this and says always something so relevant that I cannot argue and always admit it has got nothing to do with me. The main thing is that negativity on social media has got nothing to do with you.

We all have the right to express and opinion but this is more message for those who receive or encounter negative situations, comments that it is has nothing to do with them.

Svet socialnich medii je docela nova zalezitost, ano uz par let je nasi soucasti, ale jako takovy neexistoval pred stovkami let. A diky tomuto svetu se dneska informace siri mnohem rychleji. Co tu ale bylo vzdy jsou lide ruzneho charakteru, ruzna chovani, ruzne nazory a take schopnost vnimat dobro a zlo. A kdyz se na to tak podivam tak po celou dobu pokazde existovali velmi chytri filozofove a vudci, kteri dokazali inspirovat a predavat svetu jejich znalost. Dnes kdyz ctu knizky o vecech jak najit sam sebe, jake je moje poslani, zakon pritazlivosti, tak je ve vetsine z nich pouzito tolik starych mot a hlasek. A vlastne i ty se siri diky socialnim mediim obrovskou rychlosti a muzou nam pomoci v kazde zivotni situaci. 

Ja mam to stesti a vy take, ze dneska uz muzeme konecne pochopit, proc se urciti lide chovaji jistym zpusobem, proc se nekdo chova spatne, slovne ublizuje nebo treba necha nekde na Instagramu negativni komentar. Kdyz se clovek narodi, narodi se cisty, bez predsudku nazoru ci strachu. To se bohuzel meni a jak deti rostou tak do urciteho veku, dejme tomu do nejakeho obdobi puberty nas opravdu hodne ovlivnuje nase blizke okoli, ktere nam predava sve predsudky, nazory a vzorce. A tak vznika uplne jina osoba, ktera si sebou nese ruzne bloky ulozene nekde v podvedomi, ktere ovlivni dalsi chod zivota a take to jak na urcite veci reaguje. A dalsi veci, kterou si clovek odnese jsou ruzne “mylne” nazory. To co je nam opakovano a vkladano, tomu jednoho dne zacneme verit a to pro nas bude ta nase pravda. A to ze o tom pisu neznamena, ze ja jsem perfektni. Jako kazdy mam sama co delat, ma spoustu bloku a take opakujicich se veci, ktere se mi budou porad dit, dokud neprijdu na to proc. 

A to me vede k tomu vysvetlit proc je tolik lidi na socialnich mediich negativni a proc nekdo zanechava takovy a takovy komentar. Kazdy z nich vlastne ukazuje sam sebe, predstavuje jejich prebrane nazory a stare vzorce a neni to nic jineho. Vy jim pouze nastavujete zrcadlo. Takze to co nekdo napise se vas vubec netyka. Jenom to vypovida o dane osobe a co si sebou z rannych let vzal. Kdyz vam jako diteti nekdo bude porad opakovat, ze kazdy bohac zbohatl zlodejinou a podvodem, tak uz tomu budete verit cely zivot. Kdyz vyrostete v prostredi, ze vek ma definovat to co nosite, tak tomu budete i verit. A tak na socialnich siti cirkuluje tolik ruznych nazoru, komentaru at uz pozitivnich ci negativnich, ale cokoli je vysloveno ci napsano vzdy jenom odrazi osobu, ktera to pise. Jak rika pan Jaroslav Dusek – Mne se to netyka. Sama s tim obcas bojuju a neni to jednoduche si to rict ve vsem pripadech, ale kdyz se opravdu zklidnite a zapremyslite o tom, zjistite, ze to tak opravdu je. A to je takova zprava pro ty, kterych se to tyka. Kdyz ma nekdo problem s tim, ze mate dalsi novou designerskou kabelku, neni to vas problem. Vy jste obraz v zrcadle a onen komentar je jenom odraz a tento odraz ma toho cloveka vest dal. Ma se zeptat sam sebe, proc mi to vadi, proc me toto chovani vyvadi z miry a neco s tim delat. 

Vsechno je proste jenom neci nazor, jejich vira a presvedceni a s vama to nema nic spolecneho. Kdyz vam nekdo rekne, ze jste hlupak, tak to svedci jenom neco o te dane osobne a vas se to netyka. Je to jenom nazor a vlastne pokud se dany clovek nerozhodne sam s tim neco udelat, vy moc nezmenite. Kazdy se musi rozhodnout sam. Je to o tom zit zivot v balancu, sirit dobro a lasku a prestat soudit ostatni. Verte mi, ze je to obrovska prace a takova nekonecna cesta. Ja mam treba tyden, kdy si vedu dobre a pak se mi stane neco a mam treba hodne negativni den, ktery me strhne zpet na spatnou cestu. A prestoze ctu knihy na toto tema, i ja jsem ovlivena vzorci z detstvi. Jedno je ale jasne, ze to co o vas nekdo rika s vama nema co delat. Takze kdyz vam nekdo rekne ci napise, ze jste materialista, hlupak, tlusty, stari nebo cokoli je to jejich vnimani sveta. Nejste to vy, ale oni…..

Obcas se taky zaseknu a kdyz mi nekdo napise nazor, ktery treba nevnimam podobne, ci mi nekdo zanecha negativni komentar. Ale nastesti mam svou nejlepsi kamaradku a ta mi vzdy pripomene jak to vlastne je. Pokazdne mi rekne neco tak trefneho, ze musim ten komentar hodit za hlavu i kdybych nechtela. Hlavni veci je, ze vam predhazovana negativita na internetu se vas proste netyka. 

Eva 

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3 Charlotte Tilbury Lipstick You Will Love

SHOP THESE 3 SHADES

AMAZING GRACE 

This has to be one on my favourite lipsticks ever if not the most favourite. I bought it few years ago and it was my first ever lipstick by Charlotte Tilbury. I still love it the same. To be frank the whole collection of the Matte Revolution range has got so much to offer. This shade is stunning and in my eyes works perfect for day and night. It has been inspired by Grace Kelly and pinky coral shade creates perfect, neutral yet colourful lips to compliment variety of outfits.

Tento odstin musi byt snad moje nejoblibenjsi rtenka. Byla to moje prvni rtenka od Charlotte Tilbury, kterou jsem si sama pred par lety koupila. A mam ji rada stale stejne. A vubec cela kolekce Matte Revolution ma nekolik krasnych odstinu. Tento odstin je inspirovany Grace Kelly a je to takova kombinace koralove a ruzove barvy. Co mam na ni uplne nejradsi je to, ze se hodi na den i vecer. Nosim ji casto v kabelce, protoze je takovy odstin, ktery vam dam jistotu a neslapnete s nim vedle. 

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