Category Archives: Fashion

Australian brands that do it better….!!

Images: India Edward

Wearing: Dress: Shona Joy, Boots: Zara, Bag: Polene, Belt: Black & Brown


Are you sometimes that person that has enough of the usual suspects when it comes to high-street fashion? You want something different and want to strut in a dress that will fits like a glove and is made of good quality fabric? Then head over to Australia. And there is no need to book a ticket or travel with your finger on the map. You can just explore their wonderful fashion brands that have so much to offer.

I discovered first few Australian brands when I started blogging and immediately fell in love with Aje. Back then it was rare to see it around or even buy something easily but few years later you can get hands on their beautiful designs. There are many wonderful fashion brands coming from Australia and introducing effortless summer styles. You may love brands like Talulah, Elliatt or Alice McCall that is so popular in UK. This brand was hit hard during pandemic however it does not change a fact they do beautiful clothes.

One of my absolute favourites though is Shona Joy. Brand that offers timeless elegance with a twist. It is wearable but not boring. It works with fantastic fabrics and does not fail to surprise me with each new collection. They offer so much from evening dressing to party pieces but also elegant dresses for the office environment. I am lucky to own few pieces and I know that their models are easy to wear and are fantastic option for so many occasions.

My linen dress with balloon sleeves is a great example of timeless fashion and it can be worn again and again. Whether you are heading to a al fresco lunch, dinner on the holiday, picnic or even a festival this dress with work and it comes in other colours too.

I could literally shop everything on their website and hope you will love it too.

Taky to obcas mate tak, ze mate plne zuby obleceni z retezcu? Rikate si, ze veci jsou to sice krasne, ale postradate neco navic, neco vic unikatnejsiho a neco co neuvidite desetkrat pri ranni jizde metrem. Jestli mate zalusk na novy kousek do vaseho satniku, staci zabrouzdat v Australskych vodach, tedy spise v jejich modnich znackach, ktere jsou neotrele, kvalitni a neokoukane.

Kdyz jsem zacinala blogovat pred mnoha lety, narazila jsem na znacku Aje, kterou miluju doted. Tenkrat to nebylo tak jednoduche jejich kousky sehnat, ale dnes uz jsou k dostani v Britanii na nekolika e-shopech a jejich modely me bavi porad stejne. Ale u Aje to zdaleka nekonci. Budou se vam urcite libit i znacky jako Talulah, Elliatt ci popularni Alice McCall, ktera je oblibena v Britanii. Ta se dostala behem pandemie do financnich problemu, ale to nemeni nic na tom, ze jejich obleceni je fantasticke.

Jedna z mych nejoblibenejsich Australskych znacek je ale urcite Shona Joy. Je to značka, která je známá po celém světě a získala si svou popularitu zejména díky svým modelům na svatbu a večerní akce. Čeká vás ale mnohem více. Většina kolekcí přinese každý rok velmi šik kousky, které jsou nadčasové, ale přesto velmi zajímavé. V jejich kolekcich najdete jak nesmrtelného leoparda tak i flitry či květinové potisky. . Jejich Instagramová stránka je plná inspirace a stojí za to ji sledovat.

Tyhle saty jsou perfektnim prikladem nadcasovosti a hodi se na tolik prilezitosti. At uz se chystate na picnic, festival ci dovolenou. Je to kousek, ktery se da nosit leta a bude tim evergreenovym kouskem v kazdem satniku. Ja osobne bych mohla jejich e-shop vykoupit cely a snad se bude libit i vam.


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Digital content transformation after 2020??

There I am standing on the charming Parisian balcony during one of the busy PFW seasons few years ago. Those were the days when I juggled full time job, blog, fashion weeks, shoots, travelling and was non stop creating content for my platforms. There was not an occasion where I would leave my Canon Mark II at home despite it being so heavy and always in the way. However that annoying heavy machine could capture moments and outfits in the most beautiful way.

A friend of mine from the industry messaged me few days ago and made me think. After reading that sentence…”Everytime I look at your old content I think it’s so good” I have been looking back and she is actually right in a way. My content was more curated. I sacrificed all my free time to be out there and take the best possible images. I published 6 blogposts a week and so much more. When I had Liam (my son) my priorities shifted and it was harder to synchronise my time with the people can help me to create good level of images and content. If you want to do it you need to meet that person with the same passion as you that has similar schedule to you. And that individual has to be fully committed.

In the last ten years I have been shooting with many people but there is one maybe two that meet those requirements. You need a flexible, passionate individual that is happy to meet you half way, turns up, does not cancel last minute after you sorted babysitting and that is becoming more challenging than ever.

This sequence of thoughts led me here when I am contemplating how the digital content changed for me personally but also in the world of social media as a whole.

What is audience looking for in 2021?

There is no doubt the face of social media and digital has shifted. Even before pandemic I felt there has been huge increase in showing reality rather than picture perfect dreamy images. The content went from highly photoshopped images, filters, flower walls, immaculate backgrounds, exotic destinations and escapism to showing cellulite, stretch marks and under eye circles of tired new moms. Sometimes content creators went too far for my liking in order to shock and revolt. However these kind of accounts and posts reach huge engagement as it is clearly relatable. Many people no longer seek escapism after hard day but they want to see that it is ok to struggle at work, with newborn baby or put on few pounds. Even some of the top influencers have been publishing quick Iphone images and showing off rather dress down effortless looks.

The video content took social media by storm and TikTok became fastest growing social media platform. It offers something new, something more real and very different from those still perfect images. The stranger the content the more your chances are for it to become viral. Audience is seeking content that entertains, is original and they can relate to. The most viral videos are the ones people can relate to. There are still videos that show luxury, beautiful people and immaculate life however they usually do not get that reach as something very simple. It is no longer so much about 5 star hotels, mansion houses but a video filmed in one bedroom messy flat on the other side of world can explode. Of course, Instagram did not want to be behind and brought reels which was definitely nice new challenge for those staying away from TikTok. However, due to so many influencers being on Tiktok already they replicate they content on reels and vice versa. The questions is whether the Instagram audience loves reels as it does bring in that TikTok culture to this platform. I have definitely noticed there are two camps when it comes to this.

Pandemic changed a lot when it comes to digital. Anything that was not possible to happen took on digital form. The fashion industry had to quickly adapt and the consumers and followers too. The type of content changed as we legally could not do the usual things. The brands were reporting the sales of loungewear hugely increased whilst sales of high heels was the lowest ever. That of course reflected also influencers’ content. We were all and still are on the same boat and that means we have to adapt to the situation. It is no longer about the perfect backdrops unless you change paintings in your living room on a weekly basis.

When it comes to travel and content it was like walking on a thin ice. Most my non-influencer friends travelled still a lot during 2020 however they are not in the spotlight. One of my good friends from the industry who’s content is a lot about luxury lifestyle travelled still quite a lot during pandemic however only to countries which had opened borders and she followed all regulations. Sadly due to the circumstances the audience couldn’t relate which led to hateful comments. It was only few days later when huge media noticed and thanks to her 15 seconds video she got criticised by the biggest publications including British Vogue. This is telling me that we all need to adapt and we need to be more relatable as that is what the market requires. We need to find new creative ways how to keep the audience engaged.

I cannot help but wonder..Is this all taking us back to where it all started? Instagram used to be about an instant image, instant experience and being more real? Is that the way we are heading? Maybe in a slightly different form but along those lines.

I believe audience is seeking relatable content full of entertainment, they want valuable information and fun.

What do you think?

Divam se na fotografie, ktere jsou porizeny par let zpatky. Stojim na kouzelnem balkone v Parizi behem jednoho z fashion weeku a vzpominam na to jake to tenkrat bylo. Byly to dny, kdy jsem obetovala kazdou minutu volna sve vasni. Mezi praci na plny uvazek jsem bez prestavky tvorila obsah pro sve platformy, fotila, tocila, cestovala, psala a byla k nezastaveni. Nebyla chvile, kdybych nechala svuj Canon Mark II doma, protoze jsem vzdy nasla dalsi moznost tvorit. Prestoze to je tezky, mohutny a otravny stroj, vedela jsem, ze mi muze krasne zachytit dalsi moment nebo outfit.

Pred par dny mi jedna moje kamaradka napsala zpravu, ze pokazde kdyz vidi me starsi fotografie, tak si pomysli jak jsou dobre. A ma pravdu. O obsahu jsem vice premyslela, planovala, obetovala tomu veskery cas. Kazda fotografie v sobe nesla vice usili, planovani a organizace. Vydavala jsem sest clanku tydne. Ale s ditetem prisly prekazky jako cas, synchronizovat cas s tema, kdo me mohou fotit a take jine priority.

Jedna z nejvetsich prekazek za poslednich deset let bylo najit nekoho, kdo je flexibilni, zapaleny a schopny. Clovek, ktery vam pomaha s vasim obsahem musi mit stejne velkou vasen pro to co delate jako vy. Za cela ty leta jsem potkala mozna dve osoby, ktere takove jsou a to je nejvetsi kamen urazu.

A vsechno tohle premysleni o obsahu a digitalnim svete me privedlo az sem. Je totiz ocividne, ze tvar a dynamika obsahu se meni a to nejen pro me osobne, ale pro vsechny z nas.

Co chteji videt sledujici v digitalnim svete v roce 2021?

Myslim, ze uz pred pandemii se obsah na socialnich sitich dost zmenil. Transformace byla sice pomalejsi, ale je viditelny ustup dokonale upravenych fotografii a prehnanych filtru. Naopak zacina byt popularni uprimna realita. A tak na me na Instagramu misto idylickych fotografii s nadechem luxusu vyskakuji fotografie celulitidy, plnych zenskych tvaru a unavene obliceje novorodicek. Influenceri v mnoha pripadech odhazuji fasady a jdou s kuzi na trh. Na muj vkus mozna nekdy az moc. Ja totiz rada pres socialni media unikam realite, ale jde videt, ze spouste sledujicich tento trend apeluje. Uprimne posty maji v mnoha pripadech nekolikanasobny engagement.

A jedna z nejvetsich zmen je video obsah. Ten vzdy existoval, ale diky rozmahu popularni platformy TikTok dosahuje novych rozmeru. A co je nejzajimavejsi, ze i v tomto pripade velmi dominuje realita. Na viralni video nemusite byt milionar na jachte ci vlastnit padesat tasek Hermes, viralni video muze byt cokoli a velmi casto jsou to prave videa, ktere jsou proste normalni, vtipne a obecenstvo bavi. Originalita je velmi dulezita a hlavne plati, ze cim vetsi blbost, tim vetsi sance na to, ze video bude viralni. Tim netvrdim, ze fashion blogeri se zamerenim na luxusni modu nemaji sanci. To ne. Jenom jde videt, ze sledujici miluji obsah, se kterym se mohou ztotoznit a ktery je pobavi. Instagram nechtel byt v pozadi a tak predstavil na sve platforme reels. To bylo pro uzivatele neco noveho, ale jelikoz spousta influenceru pouze duplikuje obsah z Tiktoku nebylo to uplne pro vsechny. Vice a vice narazim na uzivatele Instagramu, kterym reels nevyhovuji a nedokazou se ztotoznit s Tiktok trendy.

Pandemie ale prinesla do digitalniho sveta celkovy obrat. To co nebylo mozne uskutecnit, nabralo digitalni formu. Firmy i influenceri se museli rychle adaptovat. Zmenila se forma obsahu uz jenom tim, ze pro vsechny platila podobna pravidla a to byt doma. Socialni platformy byly najednou plne fotografii domova, pohodlnych teplakovek a stories o tom, na co se podivat na Netlixu. Podle statistik byl prodej pohodlneho obleceni nejvyssi za posledni leta a na druhou stranu luxusni znacky botu hlasi velky propad v prodeji vysokych podpatku. Svet se musel zkratka prizpusobit.

Co se tyce cestovani, to bylo v lonskem roce hodne omezene. Presto spousta mych pratel, kteri nejsou influenceri cestovalo. Bohuzel pro blogery je to trosku jine. Je to jako chodit po tenkem lede, jestli cestujete a tvorite stejny obsah jako drive pro spousty lidi je to neprijatelne. Jedna z mych dobrych kamaradek, jejiz obsah je prave o luxusnim zivotnim stylu a cestovani vydala video o cestovani v roce 2020 a to pobourilo nejednoho uzivatele na Tiktoku. Za par dni bylo video viralni a toho si vsimla svetova media a casopisy a dokonce Britska Vogue. Pro spousty tohle bylo neprijatelne a sobecke, prestoze tato blogerka cestovala do zemi, kde to bylo mozne a dodrzovala regulace.

A tak premyslim, zda nas to nevratilo vse na samy pocatek Instagramu. Instagram byl o neupravenych fotkach, sdileni reality a momentek. Mozna nas tohle vsechno vratilo par let zpatky. Lide hledaji obsah s nimz se ztotozni, u nehoz se pobavi nebo si treba u nej i pobreci. Obsah musi take bavit nebo nam neco predat. Co myslite?


The light at the end of the tunnel

Wearing: Tracksuit via FemmeLuxe, Trainers: Nike, Bag: Louis Vuitton, Sunglasses: Rayban, Coat: Hartley Courte, Cup: YSL, Earrings: Missoma

Here we are so many weeks into lockdown and so many still ahead. I am sure the whole Great Britain was eager to see what is ahead of us and so many want to feel free again, have kids at school, go out and hug their friends and family. I was waiting for the announcement and made notes in my diary when are the shops and restaurants open, when can I go and see my friends. It still feels so far away. However, I am sure that by now we have accepted this and there is not much we can do. Well first we can perhaps break the rules but by doing that we are pushing the day of freedom much further or we can just follow and enjoy each day. I have been living in tracksuits by the way and I am obsessed with women’s tracksuits like this. I will not lie but I got used to comfortable fashion so fast. It will be hard for me to go back. I feel the whole fashion scene moved this direction. The sales of loungewear increased and sales of heels decreased big time.

I was saying the whole thing would be so much easier if we could see people we love. It is a huge difference if you can have people over for drinks or dinner. I do not care so much about the shops or restaurants but I feel bad for them of course. The social contact is the hardest part on all this. And I cannot imagine how it is for people living alone.

I am so over this all but who isn’t? Despite the situation I feel that I can see the light at the end of the tunnel. In the meantime I am surviving like most of us through little treats like this new YSL mug which is totally not needed but man such a nice luxury for my coffee. I drink coffee and tea out of takeaway cups most of the time so let’s make it more boujee. And it is perfect match for my tracksuits outfits. Haha

So cheers and let’s make the best out of the next few weeks in lockdown. I am already excited to feel free again.

Lockdown je slovo, ktere nam asi uz vsem leze na nervy. V Britanii mame za sebou nekolik tydnu, vlastne jeste pred Vanoci a jeste nas jich nekolik ceka. Vcera asi cela zeme cekala u televize, jak bude vse probihat a kdy se muzeme dockat nejake normality. Kdyz to pujde dobre tak v kvetnu, ale to je prece jeste tak daleko. Ja si zatim poznamenala do diare, kdy muzeme jit do restaurace a do nejakeho jineho obchodu nez potraviny. Myslim, ze vetsina z nas uz to tak nejak prijala a co nam zbyva? Muzeme bud porusovat pravidla, ale tim si spis oddalime svobodu jeste vic. Nekdo mi napsal na instagramu proc se necitim svobodna? Ehm, no mozna proto, ze si nemuzu delat co chci, kdy chci a s kym chci, nebo si zaletet za rodinou do Ceska? To je snad ocividne. No a tak budu dal zit zivot v teplakovkach a uprimne se mi z nich nebude chtit ani vylezat (LOL).

Nejtezsi na tom, je ze v Britanii je uz tak strasne dlouho zakazane mixovat domacnosti. A to je na tom to nejhorsi, kdyz si muze clovek domu pozvat rodinu ci kamarady, uvarit si spolecne veceri, popovidat si, dat si vino, je to mnohem lepsi. Je mi lito restauraci a obchodu samozrejme, ale ten socialni kontakt je dulezity a to si nedovedu predstavit, jak to maji ti, co bydli sami. Musi to byt opravdu narocne.

Myslim, ze uz toho mam dost, ale kdo z nas ne? Prestoze je situace takova, tak zacinam pomalu videt svetlo na konci tunelu. A nez nam teda vsechno otevrou, delam si male radosti jako treba tento YSL kelimek na kavu, ktery sice vubec nepotrebuju, ale kdyz uz te kavy vypiju tolik, at ma alespon luxusni obal. Urcite se podivejte na tuto kolekci, maji ruzne vzory a dalsi vychytavky jako treba lahve na vodu nebo je libo YSL miska na led?! To uz necham na vas. Kazdopadne muj novy kelimek, je perfektnim spolecnikem k mym teplakum. LOL

Takze hlavu vzhuru a snad se brzo dockame svobody.


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Christmas Gift Guide 2020

Christmas is only few weeks away and I sense that most people are excited more than ever. 2020 has been a very strange year for the world so we need something positive and joyful to hold on to.

I wanted to share with you some gift ideas as I do every year and wish you wonderful holidays full of love, relaxing days and smile. We all deserve it.

Vanoce jsou za par tydnu a mam pocit, ze letos se lide tesi vice nez jindy. Mame za sebou narocny rok a tak Vanocni svatky jsou krasny zpusob jak uniknout od stresu, ktere tento rok prinesl.

Jako kazdy rok vam chci predstavit par tipu na Vanocni darky a poprat vsem krasne proziti Adventu a pohody behem letosnich svatku. Myslim, ze si to vsichni zaslouzime.

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