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Outfit: Top things PR could learn from Influencers?!


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Wearing: Dress: Allsaints, Bag: Chloe, Hat: Asos, Boots: River Island, Cardigan: H&M, Coat: Zara, Earrings: The Triplets

The PR world is such a dynamic industry and everybody working in this area needs to keep up to date with new things coming up, keeping the relationships going, keeping fresh market knowledge and keeping on top of things. And I bet it is not easy at all especially when the leadership has no clue about PR techniques or are not open to use digital influencers and any new PR techniques. I was thinking about this all the other day and realised that us influencers can be actually such a good source of knowledge to any PR individual out there.

We influencers gather market  knowledge by talking to each other, brainstorming, coming up with strategies for our own websites and social channels. We work pretty much 24/7. Most of us have been doing this for years, went through different transformations and learnt by trial and error whilst for some press and communications professionals this can be a brand new world. I feel myself I have also learnt so much during my career in recruitment/sales and there are so many things I can apply in what I do. Whether it is ability to sell something, networking, negotiate. There is honestly so much. At the end of the day without sales there would be hardly any business going on. I have seen it so many times that the people that are reward the most are those who can sell. It is amazing if you have that amazing technical person that can solve problem but If you have nobody to solve that problem for you are stuck. And other influencers perhaps learn a lot from their previous jobs too. You never know what it is we can offer.

Use our market knowledge – Most of us spend hours and hours on social media, we meet, we talk, we research as it is part of what we do. You as a PR specialist do that as well however you also do tons of other things and probably look at different aspects of everything. I like to understand what different brands are doing for their campaigns, what influencers they are using and why. It helps me to get an idea about the strategy of that particular brand. As this all helps me to get to know the brand and figure out if my brand is a match for them. I also love to come out with ideas who may be suitable for the brand. I have no problem to recommend people who may be suitable for certain job. I have been doing it pretty much at most meetings. My contacts may discover somebody truly amazing and I feel good about it. So I would always recommend to ask us.  Ask us about who, what, when and why? You never know what you can learn.

Utilize our ideas – There are so many brands that have a vision and they do not want to go outside of this. They give you scripted plan of the project and you have to fit in that box. Going back to my recruitment days I would call it fit us exactly in the job spec. Why not to be more flexible? Listen to our ideas as we are the creative crowd and maybe there could be other ways how to attract new potential buyers for the brand, increase sales or awareness of the brand. We may even have suggestions for venues, type of events, how to collaborate or how to boost the awareness for the brand.

Meet us – This obviously isn’t something you learn from us but by meeting us you can create relationship and you help us to understand your brand more and you understand us and our brand. It is crucial in any business relationship. Nothing is as efficient and effective over emails or phone as meeting face to face. That has always been rule during my career in sales. And I know PR world is busy and demanding however if you find that time you can learn new things from us, understand us, get ideas. Any influencer will always create better content if they know the brand well rather than reading some scripted brief for collaboration. I am always keen to meet face to face as it is the best way how to develop understanding and good relationship with the brand.

Listen to us and let us listen to you  – During my career in sales I have been told every day that listening is the most important part. By listening you get to the point of the problem and then you can offer solution. Good listening skills are one of the best things in any relationship and in life. You understand more each other, you communicate and you find solutions together just by good listening. I always laugh at that old drawing which is a joke showing client brief and client’s budget…And it reminds me so much when influencers trying to explain to PR professionals yes we can create what you want but we also need budget for it and time for it. We need to pay other people to help us to create X,Y,Z and if we do not have the budget there is no certainty of what our Instagrams husband can deliver for “free” LOL.

Like us try to keep up with all the platforms – This is tough even for me so I cannot imagine how on earth could all PR manage this effectively however to understand any influencer’s work and understand if they are the right fit you should be able to follow all of their platforms. Hard I know…However I try to do it as an influencer and follow people across variety of platforms…you honestly discover so many new things. Some people show totally different content on their Youtube and their Instagram stories can be more personal whilst their feed is focused on luxury. Only by following all platforms you can determine the suitability of the individual. You may even discover that in the end you only want to collaborate with them via Instagram stories or twitter. If you focus on one you may miss certain things. You can understand the whole package only if you look at the influencer’s brand in more complex way. Somebody can have a dreamy Instagram feed but swear a lot on their stories and you may realise they are no good for your high end classic old school brand.

Give us a chance/Be open minded – As an influencer I get approached by brands a lot (very grateful for that) and I try to be open-minded and give everybody a chance. Not every time it is the right fit for me but just because it is a small start up I will not discount them. Everybody starts somewhere and I look at the potential. I would say brands should be the same and not to look just at numbers, sales and engagement. Look at all aspects of bloggers with smaller following. What is their content like, what is their potential, what could they do for us as a brand? It is important to be able to balance things out. I work with smaller and less known brands and also big brands. It is very hard to decide sometimes trust me and it must be the same for PR however mixing things is up can bring positives. Try to bring new influencers on board, bring them on a trip, invite them to event. It again reminds me so much from my career in sales. Big corporate hiring several agencies and mixing the well established agencies with huge databases and the smaller new niche agencies with maybe three employees. They all have different things to offer. And eventually in few years that niche one can become huge anyway.

So let’s help each other out, let’s learn together and be open-minded. Many exciting things and great relationships are ahead of us.

Svet PR je velmi dynamicky, neustale prichazi nove veci a vsichni, kdo pracuji v tomto oboru se musi ucit, prizpusobovat novym zmenam a udrzovat sve znalosti. A to urcite neni jednoduche. Nejhorsi situace nastava, kdyz vedeni nevi nic o digitalnich influencerech a je to pro ne neznamy svet a PR se je snazi presvedcit, ze tohle je ta spravna strategie. Obcas profesionalum v tomto oboru opravdu nezavidim. Nastesti jsou tu influenceri, kteri maji za tech nekolik let, co tuhle praci delaji urcite znalosti a proc je tedy nevyuzit. Myslim si, ze kazdy PR profesional muze cerpat od nas hodne informaci a znalosti a posouvat se tak dale. 

My se ucime tim, ze komunikujeme mezi sebou a je to nase kazdodenni prace. Resime strategii, mame prehled o ostatnich v branzi a ucime se tim, ze zkousime veci, ktere bud funguji nebo ne. Vetsina z nas bloguje leta a prizpusobejeme se zmenam a novinkam, ktere neustale prichazi. Ja mam i pocit, ze jsem se naucila hodne veci diky me predchozi praci v oblasti naboru a personalistiky. Jednou z nejdulezitejsich veci ve spouste oborech je totiz umeni prodat. Je skvele, kdyz je nekdo technicky dobry, ale kdyz nemate komu prodat vase napady a nevite jak je prodat, tak je vam to k nicemu. Naucila jsem vyjednavat a take networking. To jsou vsechny veci dulezite nejen v oblasti prodeje, ale temer vsude. A proto nikdy nevite, co vam muze dany influencer poradit. A co se od nas muzete teda naucit? 

Vyuzijte nase znalosti trhu – Vetsina z nas travi hodiny na socialnich medii, potkavame se, resime nasi praci a je to soucasti naseho denniho programu. PR to samozrejme delaji taky, je to jejich prace byt na Instagramu, ale maji bohuzel i dalsi zalezitosti a pro nektere muzou byt nektere veci uplnou novinkou. A tak se nebojte vyuzit nasich znalosti. Ja travim na socialnich hodne casu, protoze me zajimaji veci jako jakou maji firmy strategii, kdo na cem pracuje, co se zmenilo, jake trendy zacinaji v urcite oblasti. Osobne nemam na schuzkach problem doporucit PR ostatni influencery, ktere si myslim, ze jsou vhodni pro danou znacku. A tak se nas nebojte zeptat na cokoli..at uz je to tip na influencera, jak usporadat akci, co ted frci…

Vyuzijte nase napady – Existuje tolik firem, kteri prijdou s napadem a snazi se influencery strcit do te jejich vize a krabicky, ale co kdyz to neni idealni reseni, co kdyz ma onen bloger treba zajimavejsi napad, pohled na vec a treba zrovna ta muze mit vetsi efekt? Zkuste byt vice flexibilni. Naslouchejte nasim napadum, protoze treba zrovna ty mohou pomoci k vetsim prodejum ci lepsi reklame. 

Seznamte se s nama tvari v tvar – To neni teda neco, co vas muzeme naucit, spise chci rict, ze osobni schuzka vam vzdy prinese nejvice. Emaily ani telefon nemaji silu osobni schuzky. Jenom tak skutecne muzete poznat nas a my vasi znacku. Behem me kariery v naboru jsem tohle slysela denne a je to pravda, jakmile jsem klienta pozvala na obed, vse slo lepe. Lepe jsem hledala ty spravne lidi a dokazala lepe prodat potencialnim zamestnancum to ci ono. Behem osobni schuzky zjistite nejvice, vse dukladne proberete a poznate se. Dokonce bych rekla, ze to cloveka motivuje a je to profesionalni pristup. 

Naslouchejte a nechte nas naslouchat – Behem me predchozi prace jsem zjistila, ze nejvetsi prodejni tajmestvi spociva v tom, ze umite naslouchat. Jenom tak dokazete vse analyzovat tak, ze nasledne dokazete najit problem a nabidnout reseni. Kdyz opravdu poslouchate, co je receno, vice si rozumite, budujete kvalitnejsi vztahy a je to opravdu dulezity aspekt v jakemkoli vztahu. Obcas si behem schuzek vzpomenu na takovy vtip, ktery jsem jednu dobu vidala hodne, je to kresleny v tip, kdy klient ma urcite predstavu, da vam zadani, ale rozpocet takovy, ze to neni mozne docilit. Casto od nas firmy ocekavaji dokonaly obsah, ale ten neco stoji. Kdyz je predstava hodne narocna, potrebuju zaplatit fotografa, najat misto na foceni a potrebuju cas. Pokud mi dana firma nezaplati nebo nezaplati dost, riskuje, ze jim nedodam, co si predstavuji. A proto poslouchejte co se vam snazime rict a budte dostatecne transparentni, at muzeme naslouchat my vam. 

Sledujte vsechny nase platformy – Stejne jako vetsina influenceru sleduji vsechny platformy tech ostatnich, je to dobre k tomu, aby jste si udelali predstavu o jejich “znacce” (Az po case si vyselektuju, ktera platforma me bavi vice ci mene). Je to samozrejme casove velmi narocne, ale jenom tak muzete videt daneho influencera vice komplexne. Kazdy z nas muze mit uplne jiny obsah napriklad na youtube a nase stories mohou byt vice osobnejsi. Pokud si reknete, ze ma nekdo super Instagram a napriklad se nepodivate  i na Twitter, insta-stories (kde dany mluvi jako dlazdic) nemuzete si byt jisti, ze ten bloger je vhodny prave pro vasi firmu. Ja jsem pred par lety zjistila, ze Stefano Gabbana sam odsouhlasuje kazdeho influencera a pak teprve da PR teamu sign off. Prochazi si jejich socialni site a platformy sam. Byla to pro me obrovska pocta, ze jsem prosla jeho sitem a take klobouk dolu, ze si na to udela cas. Takze i takovy lide si najdou cas, protoze je pro ne dulezite, kdo reprezentuje jejich znacku.

Dejte nam sanci a budte otevreni – Jako influncera me oslovuje hodne firem a moc si toho vazim. A snazim se dat vsem sanci a byt uprimna, kdyz si opravdu myslim, ze firma neni vhodna pro moji znacku. Ale chapu, ze kazdy nekde zacina, rada podporim mladou znacku, pokud se ke me hodi. Je dulezite videt potencial a drzet balanc. Ja jsem za celou dobu spolupracovala s mensima znackama i s velkyma. Je obcas velmi tezke se rozhodnout, ale udrzovat balanc je dulezite a muze casto prinest spoustu pozitiv. Vzpominam si dokonce i behem me kariery v naboru, ze je naprosto normalni zadat jednu praci nekolika rozlisnym firmam. Firmy jako velka ctyrka casto najimaly ty nejvetsi personalni agentury, co maji mega databaze, ale i mini firmy, kteri zamestnavaji treba dva tri lidi. A navic nikdo nevi, co se z te malicke firmy muze jednou vyklubat. A proto nemusite na sve press tripy brat jenom mega youtubery, ale dat sanci i mensim a zacinajicim influencerum, protoze nikdy nevite, co ten “novacek” dokaze. Cisla nejsou vsechno a je treba vzit v potaz obsah, kteri influenceri tvori, potencial a jine aspekty. 

A tak si proste navzajem pomahejme, ucme se a cekaji nas uzasne veci a pevne vztahy. 

Eva x 

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Outfit: Slip Dresses

Wearing: Dress with Jumper: Allsaints, Boots: Givenchy, Bag: Dior

Hands up who remembers the 90’s slip dress that was pretty much transparent and Kate Moss rocked it like nobody else?

Well, you may have noticed that classic slip dress is back and it is bigger trend than ever before. To be fair I see it as a timeless piece but you know it is huge when Instagram is covered with gorgeous silk dresses and skirts just softly hugging hips of influencers and models. I have been eyeing few pieces on the high-street and totally fell in love with this stunning Allsaints one that comes with the jumper too. It is a winner right.

You can get so many outfits for one price and I swear the jumper is so soft you just want to snuggle up in it. I already wore it together and also separately and I promise what a fabulous design. I have been really loving this trend and to be fair my Pinterest has been flooded with inspiration images of slip dress and satin and silk skirts.

I have recently wore this to Pandora party where the amazing Mabel had a performance and I got so many compliments on the dress. Which is always a good sign. There will be a full video about this so make sure you subscribe to my channel as I am doing Vlogtober this year so lot of fun videos are coming your way.

So hurry up to get your dreamy slip dress so you are ready to go for the next fabulous party.

Kdo z vas si pamatuje ikonickou fotografii Kate Moss v kosilkovych satech, ktere byly prakticky pruhledne?

Asi jste postrehli, ze klasicke kosilkove saty jsou zpet, saten, hedvabi a vsechny uzasne materialy zaplavily muj Instagram. A nedivim se, je to podle me docela nadcasovy kousek, ale clovek vi, ze kdyz influenceri a modelky kazdy den pridavaji nove a nove fotky v satech, ktere jemne formuji jejich siluetu, ze se jedna o mega trend. Ja jsem v posledni dobe zaplavila svuj Pinterest fotkama techto satu a jsem rada, ze jsem objevila tento kousek z Allsaints.

Ja jsem si saty dala samotne na party s Pandorou, kde mela vystoupeni uzasna Mabel a dostala jsem spoustu komplimentu. A to je vzdy dobry ukaz LOL. Kazdopadne z teto akce a celeho dne bude i video, takze se urcite prihlaste k odberu. Tocim tento mesic vlogy v ramci Vlogtober, tak at vam nic neunikne. Tocim stridave Cesky i Anglicky :) 

Love Glamazon xoxo 

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Outfit: Embroidered Tunic

Wearing: Sunglasses: Rayban, Shoes: Charles Keith, Dress/Top: Shein, Shorts: All Saints

Strangely enough this tunic really reminds me of local traditional costumes and yes people have raised it when they saw me wearing it. However, that is fashion, isn’t ? Fashion is looking into different sources of different heritage, eras and areas for inspiration. That is what brings each season new and new trends.

Also I think I couldn’t find a better spot for shooting this than this traditional wooden house right? Being back in London is amazing but it does not mean I will not miss beautiful Czech countryside. The weather was beyond gorgeous and I loved not wearing makeup on most days.

Tahle tunika mi pripomina nase mistni tradicni kroje a abych vam pravdu rekla dokonce mi to na Morave i par lidi reklo. Ale o tom moda je. Moda hleda inspiraci v tradicich, ruznych erach a oblastech. A to prave kazdou sezonu prinasi nove trendy. Recyklujeme stare napady a navrhy. 

A myslim, ze jsem pro fotky nemohla najit lepsi misto nez tuhle roztomilou roubenku. Je super byt zpatky v Londyne, ale to neznamena, ze mi nebude chybet krasne pocasi, co jsem si na Morave uzila a take fakt, ze jsem temer nenosila makeup. LOL 

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Outfit: Taste of Czech Summer

Pictures by Iva

Wearing: Bag: Chanel, Shorts: Allsaints, Shoes: Saint Laurent, Top: Shein, Sunglasses: Rayban

I am back in London after few weeks of travelling and it is nice to be back. That does not change the fact I had wonderful time in Ireland and Czech. In case you want to see what is Czech summer all about check out my vlog. And there are still so many things I love and did not do like cycling or going to one of gorgeous spots nearby. Well, next time I guess. Everything we did reminded me of my childhood and teenage memories and to do it with my two great friends and family was even nicer. I can feel tear in my eye just thinking how lovely it was.

When I was leaving London I had this image in my mind I will be doing lot of work, write my book and shoot. In the end it turned out I really needed to slow down and have a bit of rest. Also certain affairs, books and people helped me to discover new things about myself and open eyes. I know exactly who I want to be, where I want to be and who I want to surround myself with so lets begin a new and exciting journey.

So if I write about meditation, auras and universe I did not go mental just more inquisitive. LOL

Jsem zpatky v Londyne po par tydnech cestovani a je to hezke byt zpatky. To ale nemeni nic na tom, ze jsem si to v Irsku i v Cesku hrozne uzila. Pokud chcete videt, jak jsem si uzivala typicke Ceske leto, tak se podivejte v mem nejnovejsi vlogu. A presto jsem nestihla zvladnout vsechny veci, ktere mam rada. Treba se jet projet na kole. Ale i tak mi to vsechno pripomelo detstvi a pubertu a o to vice, kdyz jsem travila hodne casu s kamaradkama, ktere byly “doma” ve stejnou dobu. Muzu vam rict, ze kdyz ted tak premyslim jak super to bylo, ze mam i slzu (radosti samozrejme) na krajicku. 

Kdyz jsem odjizdela z Londyna, tak jsem si rikala, kolik udelam doma prace, kolik toho napisu do sve knihy a kolik toho nafotim. A byl to opak. Asi jsem to proste potrebovala…trosku vypnout. A taky jsem si diky jistym udalostem uvedomila tolik veci a otevrela oci. Vim kym chci byt a co chci delat a kym se chci obklopovat. Zkratka mi moje dovolena opravdu prospela. 

A kdyz tady budu zminovat veci jako meditace, aury a vesmir tak jsem se nezblaznila. Spise sama sebe poznavam. LOL 

Love Glamazon xoxo 

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